Discover Why Polarizing Marketing Creates a Fiercely Loyal Audience And How You Can Use Controversy To Sell
There’s a saying that goes, “I don’t know the key to success, but the key to failure is trying to please everyone.” If you’re a marketer trying to stand out in a noisy marketplace, being polarizing is NOT an option. It’s a must. The hard truth is that no matter how good you are or how much value you offer, not everyone is going to like you. And that’s fine. You weren’t designed to please everyone. As a marketer, you can’t cater to everyone’s needs. And sometimes that means you must court controversy to get noticed. You must define your audience