If you want to launch a successful high ticket coaching program, there are a few things you need to know. After all, you’re going to offer a premium service with a premium price tag, you want to get it right from the start.
Charge At Least $5,000 For Your High Ticket Coaching Program
Many experts will tell you that you need to charge a minimum of $5k for your high-ticket coaching program.
There are certainly clients out there that will willingly pay this price if you provide them with the answers that they need.
You Need To Make A Big Promise With Your Coaching Program
Your high ticket coaching program needs to be life changing for those that participate with it. You need to make a big promise to prospective clients in order to entice them to make the investment and trust that you can deliver.
You have to be prepared to deliver life transforming results for your clients if you want to be a successful high ticket coach. All of your clients need to feel that what you deliver to them is worth much more than the investment that they make with you.
A High Ticket Coaching Program Needs A Structured Framework
Prospective clients will want to see that your high ticket coaching program has a good structure to it and will provide them with a framework for success. You are going to solve a problem for your clients that they desperately want solved. Clients need to be told that there will be a specific outcome for them once they invest in your coaching program.
A framework or roadmap will show your clients how they can make the transformation from where they are right now to where they want to be. Your clients will use this roadmap with your help to achieve their desired outcome.
Expectations Will Be High From Your Clients
With any high ticket coaching program, the clients will have high expectations. They are putting their trust in you and believe that you are the person who can help them achieve the results that they are looking for.
In addition to the proven roadmap for success, clients will expect you to provide them with resources that will help them to progress on their journey. Unlike with low ticket coaching services, you cannot expect your clients to create their own roadmaps to achieve the outcome that they desire.
A High Ticket Coaching Program Will Be Longer Than A Cheaper One
You need to work out how long your high ticket coaching will take, and it is fine if it takes longer than low ticket coaching. Clients will want to achieve results as soon as possible, so be careful not to drag this out too long to justify the pricing.
You Must Get Your Branding Right For A High Ticket Coaching Program
It is essential that you get your branding right when you are a high ticket coach. You need to give the impression that you are a total professional and that you have the necessary skills and experience to help your high paying clients.
You need to know your audience and let them know that you can provide them with the answers that they are looking for. Your website and your chosen social profiles need to reflect that you are the right person for them to trust.
7 Common Misconceptions About High Ticket Coaching
Myth: You need experience as a lower ticket coach first.
This misconception suggests that you can’t launch a high ticket coaching program before you have the experience of providing a low ticket program. It is essential that you do not believe this is true because it isn’t.
If you are used to providing low ticket coaching why would a client be expected to pay a high price? They are not going to trust that you can provide them with what they really need if you have been working with low ticket clients in the past.
Myth: High ticket coaching must follow a specific standard.
There is no definitive standard for high ticket coaching programs, so this is total nonsense. You need to structure your high ticket coaching on what you can deliver to your clients and forget about what others are doing. If you deliver the results that the client is looking for, this is all that matters.
Myth: You can’t scale your business if you’re the face of it.
This misconception suggests that you should not be the face of your high ticket coaching business, which is complete nonsense. The idea here is that you will not be able to scale your business if it is centered around you.
It is possible to scale a high ticket coaching business if you are the focus of it. You can train other coaches to deliver your methods. Clients want to know that you have the skills and experience to help them and that you have achieved results in the past, so you need to be the face of your coaching business.
Myth: You’ll have to invest heavily in advertising to get clients.
The belief here is that the only way for you to attract high paying clients for your coaching program is to invest a ton of money into expensive advertising. There are plenty of other ways that you can promote your coaching business, so this is certainly not true. You can end up losing a lot of money if you just rely on paid advertising.
Myth: Coaches of high ticket courses can’t give anything of real value away for free.
This is an interesting misconception, and it is easy to see why it exists. The notion here is that a high ticket coach will always charge for everything that they do. But you can create a valuable incentive for prospective clients to have for free in exchange for them joining your email list, for example. Providing a lot of value is the name of the game here.
Myth: You absolutely must be available to your high paying clients 24/7.
If you are charging a lot of money for your coaching services, then you must make yourself available to your clients 24/7. This is unrealistic and totally unnecessary. Set boundaries with your clients so that they know when you will be available and when you are not. They will respect you for doing this.
Myth: You have to accept any client who can afford to pay for your service.
When you are just starting out with your high ticket coaching program, it can be tempting to just accept any client because they have the money to pay. You should not do this, and carefully screen all your clients to ensure that they are a good fit.
