We’ve assembled a highly actionable (and quick) list of the 13 most proven ways to use content in your business. Whether you need to grow your audience, boost your subscriber list, or simply make more sales, pick a few of the methods below and get started!
- Give a report away as an opt-in offer to grow your list, add it to your membership site and more.
- A series of reports can be put into a book or ebook that you put up for sale. Bundle that up with the worksheets and checklists, and you can start teaching a very in-depth course.
- If your report has an ecover set, you can give a more tangible feel that helps increase the perceived value, whether you’re giving it away for free or offering it for sale.
- Articles are perfect for your blog, membership site, social media…or bundle them up into another report or several reports.
- Create quick printables like activity books, coloring books, card decks, etc. These are easy to put together when you use our done for you content packages.
- Poster graphics can be used for printable wall art posters and book inserts. They can also be used for print on demand products like mugs, t-shirts and more. Use a service like Printful and create these products without any upfront costs.
- Add it to social media. Whether it’s graphics or articles, you can always repurpose content onto social media. Create posts, stories and more.
- If you’ve got a series of reports and printables on a specific topic, it’s fairly easy to put together an in-depth course to teach your students about the topic.
- Content is also perfect for loading up your membership site. Don’t have a membership site? You could consider starting one.
- Create product bundles from the content you have already created or purchased. Bundle up the value and customers are more likely to say yes to buying.
- Make small edits to your content to appeal to different audiences. In the case of homeschool, you might tweak content to working parents who homeschool, or you might turn into Christian-based instructions, for example…so many possibilities. Essentially, with just ten minutes of editing you can create a highly-specific piece of content to directly appeal to a targeted niche.
- Create high-value and easy gifts to ship to your very best clients. If you’ve got graphics, you’ve got mugs, shirts and more. If you’ve got a journal or planner, you’ve got a beautiful book to ship. A little thoughtfulness goes a long way for creating lifetime customers.
- Use images as beautiful blog or writing prompts. Just add the image to your post and start writing your thoughts on what the saying means to you and how your clients might benefit from it. And if you’re selling any products made from those graphics, make sure to link to it from all the posts.
No need to get overwhelmed. Reusing content saves a lot of time, but does require serious organization in the beginning. Of course, if you have a virtual assistant, this task just got a lot easier for you.
Most importantly, focus on content that builds and grows your list.
You want content that drives traffic to your opt-in offer. The key to any long-term business success is having an audience, who is ready to buy your products. So start there and keep building. Your efforts will be worth it.
