TikTok In Brief
TikTok is a video sharing social networking service that has been available in the United States since 2016. It uses short-form videos anywhere from fifteen seconds to one minute long in a wide variety of categories including, but not limited to, dance, comedy, and education. The videos tend to be a hybrid between entertainment and infotainment depending on what you’re looking for.
TikTok is available world-wide and currently there are 40 languages you can tap into for the service. While TikTok is not the only platform designed to share short videos, there is something about the app that is setting itself apart from others.
Here are some fun facts about TikTok and the people who use it…
- 50% of users are under the age of 34
- Content ranges on the scale from raw, real, funny, to shocking
- The average TikTok user is on 52 minutes per day
- 60% of users are female
- 26% of users are 18-24
- Millennials and Boomers are adding the TikTok app at an astonishing rate
TikTok is More Than Dancing and Comedy Bits
TikTok is much more than fifteen seconds of dance moves. In many ways, TikTok is taking the lead in producing influencers. TikTok “influencers” seem to go viral with alarming speed and often times see a surge in their followers overnight from a single video.
The app is ever evolving, and new categories are beginning and growing all the time including alternative lifestyle categories, DIY and upcycling, business, and behind-the-scenes looks at industries typically off-limits to insider information.
Who is Using TikTok?
The stats suggest most of the users are between 18-35, but those numbers are changing every day as every age group enjoys the benefits of TikTok. Though it is certainly entertaining, it is also a smart business tool. In the past year, TikTok has generated millions of dollars in revenue for its users in a wide variety of ways. From being an influencer to linking to goods and services, the potential to earn via TikTok is pretty amazing since there is no cost associated with the platform.
In the end, there’s no drawback to TikTok. The learning curve for making videos is fairly easy and the potential to generate revenue is easier and cheaper than other platforms that use ads like Facebook or Instagram. Having an account is as easy as downloading the app and since it’s been around a while, there are plenty of tutorials on how to maximize your account.
TikTok is a relatively new social networking platform that may be a smart business move to get noticed and make money.
Promote Your Business On TikTok
If you don’t have a TikTok account to promote your business, it’s time you set one up. Go ahead and do that right now. This article will be here when you’re done.
Now, you should never fear starting from scratch. After all, that can be advantageous, so you can set about building your TikTok account from the ground up, strategically.
Though the platform is educational, informational, and entertaining, it can also be a new source of profit for your business.
Here’s how to set your account up for financial success.
- Determine your USP
- Create a content plan
- Use your bio to its fullest capacity
- Focus on delivering high-quality content
- Be consistent and creative
- Commit to the long game
Determine your USP
Your Unique Selling Proposition or focus for your account is very important. Be sure that what you intend to create is something you can create content for over time. Narrow your niche, so you are serving a specific targeted audience.
One creator @suzieedge is a physician and historian who uses a mashup model of sharing education and infotainment to get people excited about medieval medical conditions.
Create a Content Plan
Having a strategic plan beats winging it. Making a content plan can help you build know, like, and trust, with your followers and give you a guide for how you want to build up your content over time that leads to followers taking actions towards a profitable level.
Use Your Bio to its Full Potential
The bio is a great way to link to your website, sales page, linktree, or LIKEtoKNOW.it. These can be important links for passive income and to help people connect with you outside of TikTok.
Focus on Your Content
Content should be meaningful and valuable. Think of it as a freemium. Share takeaways, tips, and tricks that are actionable, so you build credibility and a relationship.
Be Consistent and Creative
Be consistent with your content and resist going off into a new direction that might confuse your followers. If your account is about medieval medical conditions, don’t throw in a random video about what you had for dinner. The most successful accounts are consistent with predictable but entertaining and informational content.
Commit to the Long Game
Building a following takes time. Be consistent and confident in your approach. If you happen to gain momentum quickly, that’s awesome, but for most people, slow and steady wins the race. If you get bored or quit too soon, you may miss out on a lot of profits.
You can intentionally build your TikTok account to gain momentum and monetize if you are strategic and plan things out. Be intentional and consistent, and you’ll see amazing results that lead to amazing profits.
