There are several different types of videos that you can create to ensure that you cover the needs of your audience. Some of your audience will not know much (or anything) about you, while others that are existing customers will know a lot. Make different types of videos to cover your bases here.
Explainer Videos
Explainer videos are high-level and provide a good overview of things. These are perfect for members of your audience who know little about you and your business. Think about explainer videos as an introduction to your business and brand.
A lot of savvy video marketers use explainer videos to generate new leads for their business.
In all of your explainer videos, you want to convey the message that you can help your audience and that you know what you are talking about.
How-To Videos
How-to videos are extremely popular. When you create these types of videos, you will be showing your audience how to achieve something. Make sure that all of your how-to videos provide step-by-step instructions that your viewers can easily follow.
Find out what burning questions your audience has in your niche.
Create how-to videos that answer these questions. Your audience will really appreciate that you have created these videos and will perceive you as an expert.
For how-to videos to provide the best results for you, it is essential that you know your audience well. When you can provide answers to the questions that they have, they are going to trust you a lot more, which is exactly what you want.
Product and Service Demo Videos
Demonstration videos are a great way for you to increase your conversions. You are letting your audience know what your products and services do and the benefits that they will get from using them. It is important that you are not too pushy in these videos.
They are “show and tell” videos that are gently persuasive.
When you are planning your demo videos, always think about “what’s in it for them”. Explain the reasons that you created the products and services and the problems that they solve. Show your audience how easy it is for them to use your products for maximum benefit.
Authority or Expertise Videos
It should always be your aim to prove to your audience that you are an expert in your niche. Your audience will always prefer to work with experts, and it will increase the trust that they have in you.
Think of ways that you can demonstrate thought leadership in your videos.
Be prepared to give your perspective on things and suggest that your approach is the best. You need to be prepared to share what you know in these videos and not hold back.
Testimonial Videos
Nothing will increase your conversions more than social proof.
Nobody in your audience wants to be the first to try out a product or service that you offer. They will want to see that others are using them and getting good results with them.
Case study videos are very effective.
Think about the case studies that you can put together and use in your videos. Make sure that you add facts and figures that fully support any claims that you make.
