In Video #3, the focus is on determining the social media platforms that are best suited for your niche by spying on your competition.
To start, you can go to magazines.com and search for the top magazines or companies in your niche. By doing so, you can find the social media presence of these companies and analyze their engagement levels on each platform.
For instance, let’s take the example of Woodworkers Journal, a company in the woodworking niche.
A quick Google search reveals that they have a website with links to their social media accounts, including Facebook, Twitter, Pinterest, Instagram, and YouTube.
By examining the type of content they post and the level of engagement on each platform, you can determine which platforms are most effective for your niche.
In the case of Woodworkers Journal, their use of Pinterest makes sense given their creative and artistic niche, whereas LinkedIn is not utilized. Their Twitter account shows some engagement, but not as much as their Instagram and YouTube accounts.
It’s essential to look at the engagement of the customers and prospects following these accounts to determine the level of interaction on each platform.
By analyzing the social media presence of companies in your niche, you can identify the platforms that are most effective for your niche and concentrate your efforts on them to bring in more leads, prospects, and customers.
Let’s take a look at YouTube as an example. The channel has 165,000 subscribers, and if we scroll down and check out the engagement, we see that a video has about six comments, 8,200 likes, and 530 dislikes. Comparing this to Twitter, we can see that there is not a lot of engagement on Twitter.
What does this tell us? That we can focus our attention on YouTube and automate our posts on Twitter. As for Pinterest, there are a lot of posts and images, indicating that it is a significant platform for the Woodworkers Journal.
On Instagram, the channel has 8,000 followers, and there is a medium level of engagement. By analyzing the number of likes and comments, we can jot down ideas about what is working and what we can focus on.
As you’ll see in the video, for the Woodworkers Journal, YouTube is getting the most engagement, while Instagram is getting some but not a lot.
When analyzing social media platforms for engagement, it’s important to look at the number of subscribers, likes, comments, and shares.
For example, on YouTube, the Woodworkers Journal has 165K subscribers with high engagement, as seen in their 8200 likes and 530 dislikes on their most popular video, as well as their six comments on another video.
On Twitter, there isn’t as much engagement, so automation is a good option for posting content.
On Pinterest, there are a lot of posts and images, which is expected for a creative niche.
Instagram has 8000 followers with medium engagement, as seen in their 525 likes and one comment on one post and 2687 likes on another.
Surprisingly, Facebook has less engagement than Instagram with 103,000 followers and only a few comments and shares on posts.
It’s important to do basic research and analyze what’s working for different authorities in your niche to determine where to focus your attention for engagement.
