Before you land your first client, you need to make sure you have everything you need setup correctly.
Do not make the mistakes many solopreneurs make first starting out:
- Don’t over prepare.
- Don’t trade pennies for hours.
- Don’t overspend by buying shiny objects.
- Don’t over commit yourself.
The Very Basic Setup
Before you get clients, you want to get your basic business setup in place. What you do here depends on your profession and area of expertise.
Everything should be ready to rock the day that first client walks in the door. To make this happen, you’ll want to prepare all the supplies, systems, teams, and delivery methods that will keep your clients satisfied and happy.
This will take time and will also cost money.
But also know that your business setup is very scalable.
If you don’t have a lot of startup capital, there are ways for you to cut corners and do a lot of DIYs in your business. Also, know that basic website marketing won’t break your bank.
You can put all the must-haves in place — yearly price on domain, web hosting, email autoresponder, logo – for about the price of a few trips to the grocery store.
The rest is your decision to create all on your own – or hire a freelancer to help you market to the right people.
What’s an example of taking a shortcut to save time or money in your business setup to serve clients?
Some freelancers who are well established use QuickBooks or some other type of budget-balancing software to keep the books in their business.
But if you don’t have or want to allocate the funds for this because your brand new in your client based business, you can certainly send a simple invoice out that you create yourself, print as a PDF and email to clients manually without the help of any type of software.
Here’s a simple checklist of what you should put in place before hanging your shingle and announcing that you’re currently accepting clients.
Computers.
Yes, you might work in an industry where the computer is your main source of income and the bulk of your work is done on the computer. That would encompass professionals who work in marketing, tech support, writing, design, client management and such. Having a working computer with all the basics in place is of course imperative.
However, even if computers are not where you spend your days providing a service to clients, the world is totally computerized nowadays. It’s inevitable, even if you do something like cutting lawns for a living, that a computer will be an essential part of your business life.
So put some basics in place for the computing part of your job.
That could be a word processing program (Google Docs is free), the internet, email, antivirus protection, a way to take payments online and other necessary tech-based tools.
Business phone.
Separation of personal and business life is important when you work for clients. Yes, you might be tempted to just start giving out your cell phone number that you already have. But blurring this boundary in such a way can really add stress to your life.
FYI, you don’t need to sign another cell carrier contract to activate a second business phone. Avoid the hassle and just head over to Walmart’s technology department to purchase a business phone and pre-paid card.
Any other essentials that will be necessary to perform work for your clients. This seems straightforward. If you work as a seamstress, you need dedicated space for your sewing machine, supplies and customer garments. If you design landscapes, you’ll want to stock up on graph paper, pencils, books about plants and such.
The more essentials you put into place before taking that first client, the more relaxed and at ease you’ll be when the time comes to begin work… and of course, the more capable and professional you’ll come across.
How to Get Clients
It’s the number one question on the mind of every burgeoning freelancer: how do you get clients?
Let’s do a quick overview of the ways:
Get clients by putting up a freelance website.
Pay special attention to the words you choose to include in your page titles and main headlines, as well as your site descriptions. These should be words your future clients would be likely to type into a search box when needing your services.
Fatten up your website with loads of high-value content. It’s not enough to paste-up some regurgitated, soul-less drivel. Your content should pack a ton of valuable information that teaches people something they didn’t know and entices them to want more.
Get clients via online networking.
Join groups where you can help others learn what you know by sharing detailed information.
Get clients via word of mouth.
Share your website on a multitude of social media platforms. Let all of your friends, colleagues past and present, and professional acquaintances know that you’re available for paid work.
Offer to help others for free just to gain experience and social proof.
If you see someone who’s working from a shoestring budget and can use some business support, let them know you’re available for a small project in exchange for a testimonial and some referrals. This is a good way to grow your rep as a respected name in the industry.
Join freelance member sites.
Keep in mind, though, that competition is steep here, and you’ll likely be elbowed out by other freelancers trying to take all the best gigs and clients by lowballing their hourly rates. This is probably how Fiverr came to be. Keep in mind, trolling job sites can become a full-time occupation, and it may not be worth the effort and commitment that it takes to work your way up to good pay in this manner. But that really depends on you.
Make free how-to videos and share in places like YouTube and TikTok.
Take a good look at the types of video content other users in your industry are posting. Borrow their keywords and piggyback on their creativity to attract the right people.
Content will be a huge factor in your ability to land new clients.
You’ll want to constantly be sharing, brand-building, and doing more of what works for your specific industry. Case studies, testimonials, instructional content, very detailed how-to articles that include visuals, and your ability to include that call to action all factor in.
Look and sound as polished and professional as possible.
Image really is everything. If you’re doing a good job landing clients after posting videos of yourself in jeans and a baseball hat, you’ll do an even better job decked out in some hot office attire with your hair and makeup done up perfectly.
30 Websites Freelancers Can Use To Find Credible Work
- Freelancer.com
- Guru.com
- UpWork.com
- PeoplePerHour.com
- SimplyHired.com
- 99designs.com
- Toptal.com
- Taskrabbit.com
- Craigslist.org
- Flexjobs.com
- Upstack.co
- AngelList.co
- CloudPeeps.com
- Crowded.com
- Dice.com
- Hirable.org
- Indeed.com
- Remote.co
- SimplyHired.com
- Solidgigs.com
- WorkingNomads.co
- FreelanceWritingGigs.com
- JournalismJobs.com
- ProBlogger.com
- Contena.co
- Mediabistro.com/jobs/
- RemoteOK.io
- WeWorkRemotely.com
- Outsourcely.com
- FreelanceMyWay.com
Remember to do your due diligence and research the clients and companies you work with to ensure they are legitimate and trustworthy.