As a content creator, you know the importance of consistently showing up on social media platforms to connect with your audience and grow your following.
However, the process of creating content can often feel overwhelming and daunting, leading to burnout and a decrease in motivation.
Fortunately, there are several simple yet effective ways to make creating content easier and more enjoyable. In this article, we’ll share five actionable tips to help you take the overwhelm out of showing up on social media and create content that resonates with your audience.
Whether you’re a seasoned content creator or just starting, these tips will help you streamline your content creation process and stay motivated along the way.
So, let’s dive in and make creating content a breeze!
1. Swipe Your Web Copy
Creating content from scratch can be time-consuming and draining. However, you likely already have great content right at your fingertips – on your website and sales pages.
Your web copy has likely undergone numerous revisions and iterations to become effective at communicating your brand and value proposition to your audience.
So why not repurpose some of that content for your social media?
Start by taking a look at your website’s value stack or your headline. These are concise, attention-grabbing statements that highlight the benefits of your product or service. Now, think about how you can expand on those statements and provide more context or detail to your audience.
For example, if your value stack says “Save time and increase productivity,” create a social media post that elaborates on the importance of time management and how your product or service can help achieve those goals.
Another approach is to take sections of your sales page or even sections of your homepage and use them as the basis for your social media content.
For instance, you can create simple templates with the copy for an Instagram Story or a series of posts. Use a video or slide to set up the information and then post each slide to reinforce the key points.
By leveraging your existing web copy, you can save time while creating content that is already optimized to communicate your brand message effectively. So, take a closer look at your website and sales pages and start swiping some of that great content for your social media!
2. Become A Broken Record
One of the most effective ways to create content that sticks with your audience is through repetition. Your messaging needs to be seen or heard multiple times before it becomes memorable and compelling enough to motivate action.
Think about the countless times you’ve heard the GEICO slogan, “15 minutes could save you 15% or more on car insurance.”
This repetition has made it a memorable and iconic message that sticks with us.
Your business is no different. You need to keep reminding your audience what you can do for them. The key is to find a way to make your message interesting and engaging so that it doesn’t feel repetitive or boring. Here are some tips to help you do just that:
Reuse Content That Performed Well
If you have content that performed well in the past, there’s a good chance that it will perform well again. Take some time to go through your archives and find content that got a lot of views or comments. Then, update it and schedule it for new posts. This is a great way to make sure that your message is being heard by new followers who may not have seen it the first time around.
Reuse Epic Content
If you have content that you’re particularly proud of, why not repurpose it for a new format? For example, if you have a Reel that has really good content, you can take the same message and points and create a carousel post. This way, you’re not just repeating the same message, but you’re presenting it in a fresh, new way that will keep your audience engaged.
In summary, becoming a “broken record” isn’t always a bad thing. By repeating your message and finding new ways to present it, you can create content that is both memorable and effective in motivating your audience to take action.
3. Find Hooks and Make Templates
One of the biggest challenges in content creation is coming up with fresh and engaging ideas. However, finding inspiration doesn’t have to be a daunting task. In fact, there are simple techniques you can use to get into the flow of creating content and generating ideas.
Set a Timer and Find Hooks
One technique is to set a timer and spend a limited amount of time looking for inspiration. This could involve scrolling through Reels or TikToks from large accounts and noting which ones have a lot of views. Once you’ve found a hook that you like, write it down. It’s important to note that this works best if the hook is from a different industry, as it reduces the risk of copying content.
Brainstorm Endless Ideas
Once you have a list of hooks, you can start brainstorming how to apply them to your own content and information. For example, if the hook is “3 questions to ask yourself before buying that car,” a wedding photographer could turn it into “5 questions to ask yourself before booking your wedding photographer.” The possibilities are endless, and you can mix and match the hooks on a schedule to create a variety of content formats, such as blog posts, carousel posts, emails, and more.
By finding hooks and creating templates, you can streamline your content creation process and generate a constant stream of ideas that will engage your audience. So set that timer, find those hooks, and start brainstorming!
4. Keep It Simple
Creating content can be overwhelming, but it doesn’t have to be. One effective way to simplify your content creation process is to focus on a single idea in each piece of content you create. While it’s fine to have a few supporting points, each piece should ultimately support and convey that single idea.
Break Ideas into Bite-Sized Pieces
It’s also important to keep in mind that your audience is not sitting down to read a novel. Instead, give them bite-sized pieces of information that they can easily digest. This means keeping your content short and to the point.
Share Simple Basics
Another helpful tip is to share simple basics related to what you do. Often, ideas and tips that seem basic or obvious to you may be mind-blowing for your audience. Don’t be afraid to share this type of content, as it can be very valuable for your audience and establish you as an expert in your field.
By keeping your content simple and focused, you can create content that is more engaging and accessible to your audience. So don’t overcomplicate things – stick to a single idea, break it down into bite-sized pieces, and share simple basics that will resonate with your audience.
5. Have A Plan And Stick To It
When it comes to creating content, it’s easy to fall into the trap of constantly trying new strategies in the hopes of finding something that works quickly.
However, this approach often leads to burnout and underwhelming results.
Instead, it’s important to take a step back and evaluate why you’re creating content in the first place.
Ask yourself questions like:
- Are you trying to attract and grow your audience?
- Are you creating evergreen content for people to binge on?
- Are you selling your offer or just creating “valuable content” without a clear purpose?
- Are you driving ideal leads to your email list?
Remember, every piece of content you create should have a job to do for your business.
Whether it’s to attract new leads, educate your audience, or sell your offer, make sure you’re clear on the purpose of each piece of content before you start creating.
This will help you stay focused and avoid the never-ending cycle of trying new strategies without seeing results.
Quick Review Points & A Few Extras
Repurpose your content: Don’t let your hard work go to waste. Repurpose your content into different formats, such as turning a blog post into a video or a podcast episode. This way, you can reach a wider audience and save time in the content creation process.
- Use templates: Templates can help streamline your content creation process and ensure consistency across your social media channels. Create a template for your Instagram Stories, your Facebook posts, your blog posts, etc. This way, you can easily plug in new content and keep your brand messaging consistent.
- Collaborate with others: Collaborating with other creators or brands can be a great way to expand your reach and create fresh, new content. Consider partnering with a complementary brand or influencer to create a joint piece of content or to cross-promote each other’s content.
- Use analytics to inform your content strategy: Keep an eye on your social media analytics to see what types of content are performing well and which ones are falling flat. Use this information to inform your content strategy and create more of what your audience is responding to.
- Engage with your audience: Social media is a two-way conversation. Engage with your audience by responding to comments, asking for feedback, and incorporating user-generated content into your content strategy. This can help build loyalty and keep your audience coming back for more.
In conclusion, creating content for social media can be overwhelming and time-consuming.
However, by implementing these five simple but effective strategies, you can make the process easier and more efficient. Swipe your web copy, become a broken record, find hooks and make templates, keep it simple, and evaluate your strategy.
Remember that your social media content should have a specific purpose for your business, whether it’s attracting and growing your audience, selling your offer, or driving ideal leads to your email list.
By focusing on creating intentional and purposeful content, you can make the most of your time and efforts on social media and achieve the results you desire. So go ahead and get started on your content creation journey, and don’t forget to have fun with it!
