Before we jump into optimizing your site for search, let’s review what you’ve learned from the previous two articles.
By now, you know how important site design and loading speed are to your website conversion rates. And, you also learned the value of proper mobile optimization and why you should add social media sharing buttons on all of your content.
Well done! That knowledge has brought you to SEO optimization.
This topic is complex, and I recommend you take some time to glance over a few of our articles on the subject, conveniently listed for you below.
But, for a quick understanding and a beginner’s list of actionable steps and changes you can do right now to improve your SEO, this article is valuable!
Optimize Your Site for Search Engines
Search engines are the primary way people find information online. If your site isn’t optimized for search engines, then you are missing out on a huge chunk of potential traffic.
Search engine optimization, or SEO, is the process of improving the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic,” or “earned” results—so that more visitors to the site are directed to it.
This is done by optimizing the content for specific keywords and using HTML tags that are known to provide good results for Google’s search algorithm.
SEO is essential for any business. Google has a search algorithm that ranks websites based on relevance, freshness, and popularity. SEO helps you appear in more searches and provide the best experience for your customers.
Optimizing your site for search engines is a good way to ensure that your website is seen by more people looking for your website’s related information online.
However, it’s important to remember that SEO isn’t just about ranking your website higher on Google. Many factors contribute to a website’s SEO, but we can summarize them into two groups: on-page SEO and off-page SEO.
On-page SEO includes factors like keyword research, use of keywords throughout the text and title tags, internal linking strategy, etc.
On-page SEO is more focused on the text of the page and how it’s written.
While off-page SEO includes link building strategy by obtaining links from other websites through guest blogging or article marketing, social media marketing, etc.
Off-page SEO includes everything from guest blogging to article marketing.
For example, a good on-page SEO strategy might be to use keyword research in order to choose keywords that are relevant for the content of their website.
That way, when someone searches that keyword in search engines like Google or Bing, their website will appear towards the top of the results for that keyword.
Below are some basic SEO tips for your website page to rank higher in search engines to increase conversion.
Basic SEO Tips for Your Website Page
The following are some of the most important steps to take to optimize your site. This will help you to rank better on search engine results pages.
- Ensure you have the correct category selected on Google Business Profile and Facebook Business Manager. If not, add it.
- Optimize your site with HTML tags that include a good page title, meta description, and meta keywords so that search engines can better understand your page.
- Utilize keywords in your content: make sure you use keywords on every website page. This will help Google suggest your content if it’s relevant to what people are searching for, leading them to see your page higher up on their results page.
- Use relevant images as well as videos.
- Use backlinks from other websites with related content.
- Provide an avenue for social media shares on your website page.
Use Social Proof on Your Website to Increase Conversions
Social proof is a marketing tactic that has been around for decades. It’s one of the best methods of persuasion that involves showing your customers how much other people enjoy the product or service you offer.
This can come from customer reviews, ratings, or testimonials.
It’s a psychological phenomenon where people look to others for help in making decisions.
When you include testimonials and case studies on your business website, you’re essentially putting your product or service forward to your website visitors, convincing them that it’s the best bet.
If visitors to your online store see that someone else has already purchased an item, they’re more likely to buy it themselves. That is to say, the more social proof you have, the more likely a customer will buy from you.
Social proof also provides the tendency for people to assume things are true if many other people believe them.
In the context of marketing, social proof can be used to show the popularity of your product or service.
Social proof in your website can help increase conversions, increase sales, and create a sense of urgency for people to act. Video testimonials are among the most sought after styles of social proof given their flexibility – add to your website, include in your digital advertising campaigns, and, of course, share across your social accounts.
In today’s market, social proof is vital because it can help your brand stand out from the competition.
It works by giving potential customers a sense that what they are looking at or buying has already been vetted by many other people who have deemed it worthwhile or good enough to purchase.
Tips to Display Social Proof on Your Website
The most popular (and easiest) ways you can display social proof on your business website include…
- Customer Photographs with reviews, ratings, and testimonials or videos of happy customers.
- Reviews from influencers, such as bloggers or podcasters, are a no-brainer.
- Social media followers or engaging fan base.
- Brands that trust your business or services.
