In this article, we’re going to tackle three uniquely important steps that professionals always take when trying to raise website conversions.
We’ve covered website SEO and even mobile SEO as well as the importance of site speed and using social proof, but today our entire focus is on the following three things:
- The images you use on your website and their overall quality.
- The level of customer service you provide and why you should be using a chatbot.
- How to include your business's value proposition on your landing pages.
Use Suitable High-Quality Images on Your Site
Images are an essential part of any website. You can use them on your website to illustrate a point or make your site look more appealing and user-friendly. They can also improve your SEO.
The images you use on your website are one of the most appealing things visitors want to see. They can make or break a visitor’s experience. Low-quality images can ruin the user experience by giving them a negative impression of your brand. Which, in turn, has negative implications for conversion.
Another imagery related mistake to avoid is actually using too many images.
While your loading times will be affected the more imagery you use, you’ll also annoy your website visitors. In truth, most users won’t tolerate seeing too many images if one or two is sufficient. They want content, real and helpful content mixed in with strong engaging imagery to help them understand the subject. Too many photos detracts from that.
And, yes, this even applies to an eCommerce store.
Image Quality Tips to Ensure Website Conversion
- Generate High-quality Images: To generate different high-quality images for your business website, understanding some basic photography skills is required. This includes knowing how to edit the photos and choose which ones will work best for your website.
- You might also want to hire a professional photographer to do this for you, or search for high-quality images online that are related to your line of business.
- Websites like Pexels, Shutterstock, Pixabay, and Unsplash, among many others, have thousands of high-quality images you may prefer to use on your business website.
- Also, when it comes to your customer testimonials, ensure you do not use images below 800 x 600 pixels.
- Use the Right Picture Format: There are many different types of image formats, but the two most common are JPEG and PNG. Of course, when you’re uploading to your own site, you’ll want to convert the PNG to a high-quality WEBP format – it’ll load much faster for your site visitors!
- The JPEG format is perfect for photographs because you can compress the file size without compromising quality. On the other hand, the PNG format is better for images with larger areas of solid color or images with text on them, for example, the logo.
- Give Credits to Image Owners: giving credits to image owners doesn’t have a direct positive impact on SEO. Still, it sure gives your website credibility, further boosting customer retention. It also protects you from potential liability.
- Include the ‘alt’ tags in each image: Including alt tags in your website images to describe what the image is of, helps improve your SEO and make your site more user-friendly.
- Be sure to use a different font for the title and body text so that the contrast isn’t lost when an image is added.
- Highlight keywords in your images with either a border or include them in the ‘alt’ tag.
Provide Customer Service 24/7 Using Chatbot
Responding to your customer’s basic requests no longer requires you to stay active throughout the night. With the help of a chatbot, you can solve many customers’ problems through your website without your physical presence.
Chatbots are a great way to increase conversion rates on your website. They can answer customer questions, provide product information, and even upsell products.
A chatbot is a computer program that is programmed to mimic human interaction by performing tasks such as responding to questions, telling jokes, and trying to sell you stuff. They’re the perfect way for your website to provide customer service 24/7.
It’s important to note that the chatbot isn’t a replacement for phone support. It’s meant to supplement phone support, and it should be used to improve the customer’s experience.
Chatbot software lets the company set up live chats with their customers on their site. It’s an excellent way for companies to interact with their web visitors in real-time.
A well-programmed chatbot can help business website owners gather more customer data and increase customer satisfaction, which tends to increase conversion rates.
Based on factors like complexity, usability, and price, you may need to research which chatbot software is most suitable for your website.
In the sub-section below, you’ll find some of the easy-to-use chatbot software you can choose from.
List of Chatbot Software Companies
There are hundreds of chatbots available online, each with a few specific niches for which it is most suitable. Choose the bot that’s best suited for your niche and your customer based on their customer journey.
SaaS, nonprofits, healthcare organizations
Small businesses
Include Your Business’s Value Proposition on Your Landing Page
A value proposition is a statement that identifies the benefits of your product or service.
A good value proposition includes a clear, concise, and attractive message about what you offer, why it’s better than what your competitors offer, and how your target market will benefit.
Value propositions are important in marketing because they help you stand out from the competition.
The correct value proposition spells out the unique benefits of your product or service, including the vision for the future of your product or service. It can be used as an elevator pitch when meeting new customers or talking to existing ones.
A good value proposition combines the following components: the benefits a particular company or offering provides its customers in exchange for money, time, or other resources.
How to Create an Effective Value Proposition for Your Website
To create a compelling value proposition for your business, you must first know what your customers want.
For example, if you sell an affordable product with high quality and durability, your customer will want to see the price and how long it lasts.
Checkout below, some crucial factors to keep in mind when creating a compelling value proposition for your business:
- Identify the core benefits of your business (e.g., affordability)
- Determine what information customers need to make a decision (e.g., price)
- Put this information in a clear and concise statement (e.g., we offer affordable products that last)
Another way to do this is by stating what your business does and how it can solve your visitor’s problems. For example, “we offer a pain-free solution to help people get out of debt.”
Conclusion
More than ever, businesses’ need to have websites is ever-increasing. With more than 50% of the world’s population online, a business without a website is missing out on the benefits of the World Wide Web.
However, the need for a business website to convert quickly and eternally is the joy of every website owner.
Although all the best practices to guide you have been explicitly explained in this book, the process involved might be somewhat overwhelming.
Fortunately, you can reach out to our digital marketing consultant, who has the necessary skills and experience and is determined to ensure your website conversion best practices are delivered effectively like clockwork.
Join the list of successful businesses that testify to our services in just one click.
