This video covers using customizations in your automations to save time, resources, and to increase engagement. The video here starts out by examining YouTube through the lens of our previous example.
Here, we saw that YouTube was highly engaged, with a lot of comments, likes, and dislikes. So the question here is, how can we create content for YouTube that will engage our audience?
What topics should we cover?
Do we have the resources to create high-quality video content? So let’s jot that down as well.
How can we create engaging YouTube content?
What topics should we cover?
Do we have the resources for high-quality video content?
Moving on to Instagram, we saw that it had a medium amount of engagement. So we need to figure out how we can improve our Instagram content to increase engagement.
Are we posting enough?
Are our images high-quality and visually appealing?
Do we have a consistent brand message? Let’s jot those down as well.
How can we improve our Instagram content?
Are we posting enough?
Are our images high-quality and visually appealing?
Do we have a consistent brand message?
Finally, we have Facebook and Twitter. Facebook had less engagement, while Twitter had almost none.
So the question here is, do we even need to be on these platforms?
If so, how can we improve our content to increase engagement? Let’s jot that down as well.
Do we even need to be on Facebook and Twitter?
If so, how can we improve our content to increase engagement?
So as you can see, by customizing our game plan to our specific business, we can figure out what areas we need to focus on and how we can improve our content to engage our audience. This will ultimately lead to more followers, more engagement, and more sales for our business.
When it comes to the DIY niche, having clear and detailed images that show a step-by-step process is crucial. This is particularly important for Pinterest, as it is a platform that heavily relies on visuals.
Of course, it can be time-consuming to manually post these images on multiple platforms. Fortunately, automation tools can help streamline the process.
One of the most popular social media platforms for DIY enthusiasts is YouTube. While Pinterest focuses on images, YouTube is all about videos. Unfortunately, it’s not possible to auto-post images to YouTube.
However, it is possible to post YouTube videos to Pinterest, Facebook, and Twitter.
To automate the process, we can start by uploading the content to Pinterest, and then use automation tools to copy that information to Instagram, Facebook, Twitter, and even a blog. This way, you only need to upload the content once, and the automation system takes care of the rest.
If we’re dealing with YouTube videos, we can upload the content directly to YouTube, where engagement levels are typically high. From there, we can post the video to Pinterest, Facebook, and Twitter using automation tools.
Keep in mind that Pinterest and Facebook are platforms where people look for images and videos. You can repost content from your Facebook fan page to Twitter, but with Instagram, engagement is the key.
People follow you to learn about your lifestyle and daily activities, so auto-posting from Instagram to Pinterest doesn’t make sense.
Instead, focus on uploading images to Instagram and videos to YouTube. Facebook and Instagram are more similar than the other platforms on the list, so you can auto-post from Instagram to Facebook or vice versa.
There may not be as much engagement on Facebook, but if that changes, be flexible and adjust accordingly. Use Twitter primarily for auto-posting, and don’t spend a lot of time on Facebook, unless there is engagement. The majority of content will be uploaded to Pinterest and YouTube, with a smaller amount uploaded to Instagram. The blog, Facebook, and Twitter are also important but do not require as much attention.
The game plan is to use automation apps to automatically post to the last three platforms. In the next video, a visual map will be provided to help understand the flow and connections between the different platforms. This will make it easier to implement the plan and avoid frustration. The ultimate goal is to help you achieve success.
