Clubhouse is essentially a conference call, but without the video. It’s like live podcasts, but with a more exclusive group of folks. It differs from live podcasts as once the call is over; the room is closed.
One of the perks of Clubhouse is that it’s voice-only. So, you don’t need a spotless background for camera view, or even be in your office, or get out of your robe for the day. You can connect to the call anywhere you have cell phone service. You don’t have to worry about what you are wearing or whether your hair is a mess. It also reduces screen fatigue because you don’t have to stay focused on the camera.
Clubhouse is a wonderful way to network with others, discretely, by building up your brand authority. It can help you gain new followers, display your expertise, build a loyal audience, and even increase sales.
While Clubhouse doesn’t allow direct advertising or shameless self-promotion, it’s a great way to expand your following by showing off your expertise. After all, when you become the hub of information for others, they are more likely to take your advice and buy your products or sign up for your coaching or services.
You can connect your Clubhouse account to other social media accounts such as Instagram, Twitter, and Facebook. This will make you more visible to all your connections through those accounts. Once you connect your accounts, you can have Clubhouse scan your contacts to find people that you can follow on the app and even invite others to join and learn from you.
Now that we covered what a tremendous opportunity Clubhouse can be for solopreneurs and business owners, let’s discuss the 15 best practices you must follow to optimize your Clubhouse use and build your audience the right way.
The Big 15
- Start with the Goal in Mind. What do you have to gain from joining? What topics do you want to focus on? Who do you want to connect with? Keeping this focus in the forefront of your mind will ensure you make the most of your time in Clubhouse.
- Keep Your Topics Relevant. Always remember your target audience. You quite possibly could talk about a wide variety of topics, but you want to focus mostly on what’s most relevant to your target audience.
- Don’t Overcomplicate Things. Joining rooms and hosting your own should be an enjoyable experience for everyone. Try to keep things simple, and you’ll find your experience is much more rewarding.
- Aim for Upper Hierarchy. Chat rooms have a hierarchy to them. At the top is the room moderator. Next, the speaker. Third in line is friends of the speaker and finally everyone else. The higher up the hierarchy you are, the more you’ll get noticed. So be sure to make friends, especially with those you see speaking in a variety of rooms.
- Always Add Value. If you aren’t offering value to your audience, you soon will have no audience. Valuable information not only attracts the masses, but it keeps them following you long-term.
- Less is Often More. Whether you’re a speaker in your own room or joining the conversation in another, always remember to be clear and concise when speaking. If you can get your point across in two sentences, don’t drag it out into ten.
- Just Shut Up. Say what needs to be said, then stop talking. This is especially true if you’re in a controversial topic conversation. There’s no need to harp on a topic or to try to force people to your way of thinking. You’re more likely to alienate yourself if you don’t learn to be quiet. If you aggravate people too much, they will avoid joining rooms where you are. Others will stop inviting you to join their rooms. Nobody will join your rooms and then, you’ll be out of luck.
- Ensure Your Bio is Spot On. It may be great that you’re a champion water skier, but that’s not relevant if your room topics will be about raising Pomeranians. Include searchable keywords and information at the top of your bio. Include emojis to help break up content, like bullet points. While you cannot include links, you can add your usernames for your other social media profiles, so they can find you elsewhere.
- Plan Each Call. Have a basic plan for the calls you host. Have notes created for the topic, questions written up for any guests you’ve invited, key points you want listeners to take away from the call, and any links or promotions you want to include.
- Use the same profile picture in all your social media accounts. It will make it easier for people to find you.
- Promote Subtlety. While promoting your products is important, be sure you work the promotion into the conversation naturally. Don’t try to force it. When it comes naturally, people are more likely to check it out.
- Mute Yourself. If you’ve been invited on stage, you are automatically taken off mute. Be sure to mute yourself until it’s your time to speak.
- Quickly Deal with Rude Members. Quickly take care of rude, negative, or verbally abusive people in your room. If you’re worried about how they will react, remember, it’s better to lose one follower than to lose your entire audience. Having a co-moderator can help you quickly deal with these unsavory people.
- Moderate Successfully. When you have a group of speakers, call on them in a certain order, so you remember who has spoken. This might be going left to right, top to bottom, or whatever order you prefer.
- Make the Connection. When speaking, say your name or mention something about your profile picture, so people can associate what you are saying with who you are. “This is Michael, the guy with the PEZ collection”
Just like with other social media sites, Clubhouse can be used to expand your reach, build relationships, and grow a loyal following that wants to take your advice. It gives you the opportunity to showcase your knowledge and to raise your level of expertise and a lot more.
However, unlike other social media sites, Clubhouse allows you to make more personal connections because you are speaking with people directly rather than just posting content for others to read.
Get started with Clubhouse today and build your authority, expertise and following.
One final piece of Clubhouse-related advice… put a few extra minutes into optimizing your Clubhouse profile if you really want to maximize engagement.
- 50 Minutes
- 11 Videos
Get to know Clubhouse, the popular audio-only social network, in this spoken slideshow that breaks down the ins, outs, marketing, and more.
- 43 Minutes
- 23 Videos
Everything you need to know to get started successfully on the audio-only social app. Built your brand and boost your authority as an expert.
