Are you thinking of launching a product, service, or program soon? Before you jump in and hope for the best, let’s talk about building a buzz first.
Creating excitement and anticipation among your ideal clients can lead to a successful launch and a five- or six-figure payday!
To start, you want to focus on your 5-Star Clients, those who are your favorite people to work with because they understand the value of your expertise and can’t get enough of the real you. You want them to be giddy with excitement and eager to say yes to whatever you serve up. These are the people who are prewired to work with you, so it’s essential to build a connection with them before launching anything.
Instead of thinking about marketing and selling, think about connection and invitation. You want to communicate with your potential clients’ multiple times in a condensed time frame to generate a buzz. A single marketing message won’t cut it, so a multitouch invitation is necessary. Your potential clients need to hear specific things from you, and once they get a glimpse of the real you, they’ll be on the edge of their seats wanting more.
Building a buzz is essential for a successful launch, and it’s not about having strategic expertise. You can create a lot of buzz by following these six secrets that I learned when I pulled off my first six-figure program launch. These secrets are now what I use to generate multiple six-figure launches several times a year, and it’s so fun!
So, what are these six secrets to building a buzz with your 5-Star Clients before launching your offer? Keep reading!
The Six Secrets To Buzz Building
Secret #1: Go All In
Let’s dive into Secret #1: Go all in! When it comes to launching your product or service, you need to play to win. It should feel like play, and you need to go all in to share your awesome message with those who crave it most. Don’t be shy or hesitate! People are in pain, uncomfortable, or want something they don’t have, and you can help them.
You don’t want to deprive them by being caught up in your fears or limiting thoughts. This is the time to be loud and proud about your message and the solutions you provide. You need to be committed to the cause without attachment to having it be a six- or seven-figure payday. When you feel like the success of the launch HAS to happen, you’ve made it about you instead of about helping people.
Instead, go all in to support your future 5-Star Clients, and the money will come as a result. When you play to win and go all in, you’ll be able to help those who need it most, and that’s what it’s all about. So, let go of any fears or doubts and commit to your message and the solutions you provide. Your 5-Star Clients are waiting, and it’s time to make a difference!
Secret #2: Give Massive Value
When you’re trying to build a buzz around your product, program, or service, it’s not just about marketing and selling. The key is to provide massive value to your potential clients, for free. This builds anticipation and desire and helps create an intimate connection with your tribe.
Your focus should be on giving your potential clients something of value before asking them to buy anything from you. Share things that offer immediate relief or hope, and focus on creating a genuine connection with your audience. This means you need to care about them as human beings, not just as potential customers.
When you give value, you create goodwill, even for those who don’t buy immediately. This helps you build a long-term relationship with your audience, rather than just trying to make a quick buck. Many people on my email list have been there for years before buying from me, but they were always aware that I cared about them and their needs.
Remember that intimacy is the new business currency, and giving massive value is the way to build that intimacy. By doing this, you’re creating instant fans who are eager to hear more from you. So, focus on building connections and providing value, and the sales will follow.
Secret #3: Make Decisions With Your Inner Business Expert
When it comes to launching your business, it’s easy to get caught up in the advice of others and ignore your own intuition. But as a business owner, you have a unique and powerful asset: your Inner Business Expert. This is the voice inside you that always knows what’s best for your business, even if it’s not what others are telling you.
When it comes to creating a buzz, it’s essential to listen to your Inner Business Expert. They should be the final decision-maker on what you communicate and the strategies you implement. If something doesn’t feel good, it’s important to change it or ditch it altogether. Trusting your gut is crucial when it comes to building your business.
You need to check in with their Inner Business Expert before implementing any advice or feedback that someone gives you. Ask yourself if you were a business coach, and you were talking to a client, would you suggest that same advice to your client?
After all, you know your business better than anyone, so it’s important to trust yourself and your instincts. Your Inner Business Expert is always communicating with you, but it’s up to you to listen and act on that guidance.
Remember, the goal of creating a buzz is not just to make money, but to build long-term relationships with potential clients. By delegating decision-making to your Inner Business Expert, you can create a buzz that feels authentic, values-driven, and ultimately attracts your ideal clients to your business.
Secret #4: Make It Personal
When it comes to building a buzz, it’s important to make it personal. Forget about trying to reach a massive audience. Instead, imagine that you’re speaking to a single 5-Star Client when you communicate. This person has already invested with you, so there’s no need to sell them on how awesome you are – they already know!
You want to create content, emails, videos, or messages in your multitouch invitation that speak directly to the hearts of your 5-Star Clients. By doing so, you’re able to drop the marketing BS and build instant intimacy. When you’re not worried about impressing or selling, you can communicate in a way that resonates with your clients and truly helps them. So, make it personal, and watch your buzz grow as your clients become your biggest advocates.
Secret #5: Stress Free Start Date
After watching countless entrepreneurs launch their products, services, and programs, I’ve noticed that most of them put themselves under enormous stress by not giving themselves enough time to create a multitouch blitz. They wait until the last minute and then frantically put something together the day before.
This creates chaos. Instead of buzzing with excitement, you’re buzzing with nerves when you don’t allow yourself enough space to tune into your Inner Business Expert and let your creativity unfold. When you’re stressed, potential clients can sense it. They feel the disjointedness in your message, and the connection is lost. This is a major buzzkill.
On the other hand, when you enjoy the planning and creation process of your multitouch invitation, and give yourself ample time to create, your future 5-Star Clients will feel it. Your love and excitement will be infused into every touchpoint. Everything you share will be a turn-on instead of a turnoff. So, give yourself plenty of time and space to create your multitouch invitation and launch with ease and excitement.
Secret #6: Good Money Mojo
Creating a buzz can be challenging when you’re constantly stressed out about money. It’s hard to attract clients when you’re operating from a place of desperation and scarcity. If you’re constantly worried about making sales, your fear will take over and run your business.
Your potential clients can sense when you’re desperate, and it can drive them away. When your money mindset is negative, it can undo all your efforts to create a buzz. You might even begin doubting the value of your own offer.
My advice? Don’t get too attached to making money during your launch. Instead, focus on building anticipation and creating a buzz. Trust that the buzz you create will eventually lead to sales, even if it’s not immediate. When you approach your launch with eagerness and a positive mindset, you’ll attract more clients.
If you’re worried about cash flow, it’s a good idea to have a backup plan in place before you start your buzz-building campaign. This will help you feel more secure and enable you to focus on building anticipation without worrying about financial stress.
You now have the tools to create a buzz that will grab the attention of your 5-Star Clients and turn them into instant fans! Remember, it’s all about going all in, giving massive value, and trusting your Inner Business Expert to make the right decisions. Making it personal and giving yourself plenty of time to plan and create your multitouch invitation will also help you to avoid stress and connect with your clients on a deeper level. And don’t forget to keep your money mojo flowing by trusting that building a buzz will set you up for success in the long run.
To recap, here are the six best buzz-generating secrets that you should always keep in mind:
- Secret #1: Go all in.
- Secret #2: Give massive value.
- Secret #3: Make decisions with your inner business expert.
- Secret #4: Make it personal.
- Secret #5: Stress free start date.
- Secret #6: Good money mojo.
You now have the secrets to building a buzz, which means you have no excuses left, so take action, and get started right now! Remember, your 5-Star Clients are out there waiting for you to make yourself known to them.
Don’t be shy, start building your buzz today!
