Do you put off those boring tasks in your business that must get done? Is it far easier to take the quickest path to profit, while neglecting things you must do, but which don’t yield immediate cash flow for you?
The thing about neglecting unglamorous tasks in your business is that they will eventually weaken the entire foundation.
Think about a house and the stone that it rests upon. The safety, security and stability of that structure relies on the foundation. But now think about what happens when a crack forms in the foundation? Water begins to seep in and erode the surrounding soil.
Without that snug fit, the base of your home begins to move and sink into the ground. It’s the same with your business. Those low yielding tasks, like the crack in your foundation, must be attended to. Otherwise, problems seep in, and before you know it, you’re looking at a much bigger issue that will impact your revenue over the long term.
What types of background tasks that may seem low yield for the immediate future can help you increase profits for the long term?
Automating computer tasks.
Any tech based solution you can come up with for turning manual procedures into automated actions that happen in real-time can be a huge boon to your business. Think of systems where customers can log in and manage their own orders and information. Hands-off file deliverables upon instant request via email.
Purging old data.
Old files that no longer apply can be deleted. Web pages that have expired, products that are no longer active, customer profiles that are no longer active, and information pages that have outdated information should be sorted through and purged as needed. Run system updates and dump old files as needed. You can also save any information that may prove useful in the future, such as customer data and contact info.
Updating your product offerings.
This includes individual services, seasonal products, bulk discount packages, limited time only bundles and digital products that may have become outdated.
All these details should be reviewed and updated as needed. It’s important to keep your products and services fresh and relevant, even if that just means taking a second look at the benefits, breathing new life into your branding, and breathing new life into an old message.
