You know, when it comes to sending messages to people’s inboxes, there’s a saying that’s repeated so much it’s almost like a song stuck in your head:
"The money is in the list!”
Well, technically, it’s in the relationship you have with your list. If your subscribers like and trust you, they’ll eagerly open your emails and read what you have to say.
Imagine you have a group of pals who really like hanging out with you. They’re excited to hear what you have to say and are always eager to open your messages. But here’s the trick: If your buddies don’t feel that way about you, your messages might not be a hit.
They might not even bother to check them out.
Now, even if you’re known as a super cool sender of emails, it can still be a bit tricky to get your pals (or subscribers, in this case) to open your messages.
Why?
Well, think about how much stuff is trying to grab their attention.
There are videos, pictures, messages, and a whole lot more!
In today’s world, catching attention is like catching magical fireflies – it’s really important. And that’s where ChatGPT comes in to help you work its magic!
In this article, we’re going to show you some cool tricks. With ChatGPT on your side, you can make sure more of your pals (or subscribers) open your emails. Plus, we’ll even talk about how ChatGPT can help you write all kinds of emails – from saying hi to sending special offers.
Here are our top, proven and highly effective things you should have ChatGPT doing for your email marketing campaigns:
1. Interesting subject lines that get opened.
Your email subject line is like the headline on a sales page or buzzworthy article that convinces you to click. It’s what gets people to open your email.
Ask ChatGPT to give you a list of subject lines which are interesting and attention-grabbing.
Give it a keyword related to the content in your email and let it generate gripping email subject lines for you.
You’ll be amazed at how effective these subject lines can be.
2. Write generic emails and save yourself some time.
Usually, cart abandonment emails are of a generic nature. Instead of struggling to create one, you can ask ChatGPT to generate one (or a few) for you in seconds. Use that in your email sequence to boost the sales in your ecommerce store.
This is a huge time saver.
3. Write easily scannable welcome emails.
Someone signed up for your incredible lead magnet freebie on your landing page?
Go ahead and ask ChatGPT to create a welcome email that you can use in your autoresponder. Then you just need to tweak it and add your own links within.
Welcome emails are simple, quick, and rarely read through in their entirety.
Keep it short and concise. At this point, you don’t want to overload your new subscriber and have him or her searching for the unsubscribe link on the first day.
4. Write entire emails and sequences for you.
Let’s assume you’re in the fitness niche, and you plan on selling pre-workout supplements.
You can ask ChatGPT to create a 5-day email sequence about why people skip workouts and how to avoid this problem.
ChatGPT will not only give you a sequence, but will also write the entire email for you in a conversational tone, if you ask it to. Once you have something to work with, you can tweak the email and get it to sound like it came from a human – which is what you want.
You may even ask ChatGPT to write the emails in a way that ultimately lead to your subscribers clicking on a link within the email to see how your pre-workout supplements ‘energizes’ people and makes them want to work out more enthusiastically.
ChatGPT’s emails and sequences will not only simplify the planning process, but will also give you something to work with rather than having to struggle to write emails from scratch.
5. A/B split testing made much easier.
With ChatGPT, you can do split test email subject lines, calls to action (CTAs), email content and all the other components that go in your emails more easily.
This AI tool will rephrase subject lines and email content for you. It can be used to generate different CTAs, and much more. From here, it’s just a matter of split testing and choosing the option that gets the highest conversions.
The process is so much easier because ChatGPT is very effective at rewriting content and coming up with new slants for existing ideas.
In conclusion, ChatGPT can be used by most email marketers to increase their open rates and to create emails that their subscribers love.
The tool may not have emotions, but it does a lot of the heavy lifting for you.
Once you have the generated content, it’ll be a breeze to rework it. The result is that your emails will be informative, engaging and fun – and you’ll do it all in a fraction of the time. It doesn’t get better than that.
