Clubhouse provides you with the opportunity to increase your brand awareness and to develop your brand. There are several ways that you can do this. In this article, we will discuss the most effective methods, including three ways that very few people know about. It’s good to be different on the Clubhouse platform, as most of the members are going to employ the most common marketing tactics.
First, let’s examine the four most popular, and well-known, marketing angles you can take using Clubhouse.
You can use Clubhouse to promote your business and your brand. Now Clubhouse doesn’t permit direct promotion, so you’ll need to be discrete which, in truth, will help to build your brand authority.
No direct marketing – no exceptions. You’re going to use Clubhouse to engage with your target audience. You’re going to integrate into the community, build your own and form beneficial relationships that will inevitably become loyal customers. Connecting with other Clubhouse members is what it is all about.
1. Join Related Rooms and Conversations
While you can learn a lot by just being a listener on Clubhouse, you must speak out in order to be heard and form the relationships you need. Each time you speak, you can show people what you have to offer and gain exposure for your brand.
Identify rooms that are relevant to your niche and join them. To start with, we recommend that you join rooms that have a smaller audience. You’ll have a greater chance of speaking as a newcomer in a smaller room than you will in a large room. Basically, it’s the whole big fish, small pond situation.
2. Host your Own Niche Related Room
When you host your own rooms on Clubhouse, you are likely to get the best results. If you’re not the type of person who takes the aggressive initiative to promote yourself and your brand, Clubhouse isn’t for you. By hosting your own room, your audience will automatically perceive you to be an expert.
Each time that you schedule a new room, tell all the people that you know about it using your existing social profiles. Create a room around a subject that you know will be popular with your target audience. Make sure that you inform everyone about the date and time your room will be open.
3. Be a good Moderator to achieve the best results
When you host your own room on Clubhouse, you’re the moderator. You need to learn how to run your rooms effectively to achieve the best results. Make it clear what the purpose of your room is so your audience knows why they are attending. When your audience makes comments and suggestions, be sure to add additional insight here.
Repeat the purpose of your room every 15 minutes or so. This will ensure that latecomers know what’s going on. Engaging others (guest speakers) to take part in your niche-related content by giving them the spotlight demonstrates your commitment to educating by including others with expertise. This strategy also allows you to use the audience that your guest speaker already has. Always keep your room moving and if your room is large then get some additional help to moderate it.
4. Co-Host with Influencers
It’s a good idea to co-host a Clubhouse room with influencers and experts. Reach out to influencers in your niche and propose a co-host event. The benefit of co-hosting with influencers is that you will have access to their audiences as well as your own.
Talk to your co-hosts before you start your room so that everyone is clear and how the room will operate. You will be sharing the microphone with your co-hosts so you need to manage this properly. Audiences like co-hosted rooms because they find that there is a good diversity of thought and ideas.
Those are the four most common and widely used strategies to grow your following and market yourself and your brand on Clubhouse. But there’s no need to limit your marketing prowess on the app. Here are a few lesser-known methods, including a great way to get promotional help on the platform.
Lesser Known But Proven Methods
1. Use other People in your Company as Brand Ambassadors
It’s always better if you have more than one person on a social platform spreading the word about your business and your brand. If you have a business with more than one person involved, you can persuade them to act as brand ambassadors on the Clubhouse platform. If you’re a solopreneur or just starting, enlist the help of your family and friends to spread the word for you. Ask them to help you grow and reward them as soon as you can.
You can invite other members of your company to join Clubhouse. Make sure that you brief them to the role that you want them to play on the platform. Tell them that you want them to join niche relevant rooms and to find and follow niche relevant clubs.
Show the other brand ambassadors from your company how to complete their profiles properly so that they stand out. Make sure that it’s clear from their profiles the role that they have in your company. Ask them to add good photographs and to write compelling descriptions.
When your brand ambassadors join Clubhouse, ask them to join rooms and ask questions. They can then move on to creating their own niche related rooms. Make certain your new brand ambassadors know the Clubhouse rules. Ensure that they’re aware that Clubhouse will ban anyone who is overly promotional. Ask them to help you out with the moderation of large rooms that you host.
2. Use Clubhouse to make Announcements
Clubhouse members are always interested in new things, so this provides a great opportunity for you to make announcements using the platform. If you’re planning on the launch of a new product or service, you can create a Clubhouse room around this and get the opinions of your audience.
The feedback that you get from these types of announcements will be extremely valuable to your business. It may result in you tweaking your new product or service by adding new features that the Clubhouse audience suggested, for example.
3. Host Roundtable Rooms
A roundtable is where you can run an open room to discuss the specific issues that your target audience is experiencing in your niche. Here you will use your experience and know how to help your audience. If you get your roundtable rooms right, then you will start to attract large audiences in no time.
Roundtable rooms are extremely popular right now.
In order to run successful roundtable rooms, you really need to know your target audience well. After all, it’s vital that you select subjects for each roundtable that will resonate with your audience. Target pain points and solve them. Tell your audience how you overcame these problems and help them. Word will soon spread about you and your brand when you run a series of roundtable rooms.
Standing out from the crowd is very important on Clubhouse right now and will be even more important as the platform grows. Keep that in mind as you turn this rising audio-only app into your new discrete marketing powerhouse.
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