I only have two actionable steps for you to take today, but, be warned… they’re big steps! Super important steps, though.
Action 1: Fire Up The Blog!
A quick search on Google will answer this one for you:
“Is blogging dead in 2023? No, blogging is not dead in 2023 and will stay relevant for some time. Blogs are powerful, and it is the 5th most reliable source of information on the internet. Readers trust what they read in blog posts.”
Now I’m not saying you can always trust what Google has to say, in fact, I think sometimes Google is full of crap, but in this case, it’s true. Blogging is still a trusted source of information for people.
So now we are going to put your website to more use. We are going to start a blog on that site.
A couple of things we need before we start the blog posting.
First, we need an “About me” page.
This one is easy. Essentially, you want to tell the simple story of why you decided to start this business. Who are you trying to help and with what?
Also, be sure to put a link to your opt-in on this page. Just let them know that if they are looking for (whatever the problem your opt-in solves) then click here!
Another thing you can put on your “About me” page is your support email.
Now that you have that page done, we need some legal pages. Here are the ones you want to make sure you have:
- Copyright Notice
- Earnings Disclaimer
- Privacy Policy
- Terms and Conditions
- Website Disclaimer
There are a lot of ways you can get these pages. If you want to go the free method, you can do a quick Google search for the kind of page you are looking for followed by the word “examples” and it will give you many results for that style of page.
You can then modify the example to fit your needs, copy it and recreate it on your page.
That is the free and fairly simple way. There are also lots of softwares, plugins, and services that can create these legal pages for you. It’s up to you how you get them done, but make sure you get them done.
After that, you are ready to start the blog.
The way you start the blog on your website is going to be a little different depending on where your website is (meaning the process will be different on a free Wix site vs. a self-hosted WordPress site, which is my recommendation.)
However, there are simple video tutorials on YouTube about how to start a blog, pretty much wherever you have a website.
Once you have the blog installed, and you are ready, what I want you to do is take those adapted emails that you posted on Medium.com, and go ahead and post them on your website as blog posts.
Make sure you include those pitches with links to your opt-in page.
Now you should have these pages on your website:
- Opt-in page for free asset
- Bridge page for free asset
- About me Page
- Copyright Notice
- Earnings Disclaimer
- Privacy Policy
- Terms and Conditions
- Website Disclaimer
- Blog post 1
- Blog post 2
- Blog Post 3
- Blog Post 4
- Blog Post 5
That’s 13 pages so far.
Now, every week when you send out an email to your list, you can adapt it for Medium and repost that on your very own blog. This also will circulate more organic traffic to your list, but not just people stumbling off of Google…
…do you remember back when you created that free cheat sheet? One of the things I had you do was put a copyright notice in your footer. That was a clickable link to your website.
So some people as they consume your cheat sheet will circulate back to your website from your cheat sheet. Also, if they happen to share it with others, you’ll get some traffic from that as well.
Okay… now things are starting to get interesting. Methods to madness, so to speak.
Very frequently people often get frustrated (understandably so) with how slow warm organic traffic can come together. I get that – I’ve been there!
But, the fact is, though, building trust and rapport with people takes time in real life, and we shouldn’t expect that not to be the case online as well. Your investment of time and energy will pay off with these leads.
Action 2: Get Your Video Strategy Going
Did you know that Youtube is the 2nd most popular website in the world? It’s true. Over 2 billion people are registered on this platform and over a billion hours of content is consumed every single day. Suffice it to say it’s very popular.
But you already knew that. The thing about Youtube is, it’s completely free to start a Youtube channel. So basically, Youtube is handing you the keys to a free television show on the 2nd most popular website in the world.
Now…
I know that many people do not like the idea of video. They don’t want to show their face on camera, or they don’t have the time to edit video. They don’t want to learn a bunch of fancy editing software, or they have no ideas for content.
The excuses and reasons go on and on and hey… I respect them all. The truth is, though, and I’ve said this before in this email series, but it bears repeating; it doesn’t matter if doing a video makes you uncomfortable.
To get to a new level of success with a project, you will do many things outside of your comfort zone.
There is a reason they call it the “comfort zone…”
…you’re comfortable there. To get to new levels of success, you’ll have to leave that place.
The fact is that whatever your niche is, that market is absolutely represented on youtube. They are there, and they are your future list subscribers and customers…
…they just don’t know it yet.
The other fact is, there are lots of ways to do video. If you don’t like editing videos, you can do simple live stream videos that you don’t need to edit. If you don’t like being on camera, you can record your screen while you talk.
No matter what your hang-up might be, there is a workaround. So let’s get this video strategy going. It’s important, and it’s going to help you build your list.
There are many ways you can do video, but I’m going to propose a simple strategy here that will tie into the other things that I’ve already told you to do so far.
Obviously, it’s not the only way you can approach it, but it is a great way to get started and an easy system to adopt. So let’s get into it:
Step 1. Start a new YouTube channel. Use the Gmail that you signed up for when you picked your business name in the beginning. Fill out the basics of your YouTube channel. About section, Banner, etc. Be sure to point a URL at your website.
Step 2. Streamyard. Go over to streamyard.com and open up a free account. These guys will allow you to easily live stream to various social media platforms (including Facebook and YouTube.)
*optional – If you don’t mind being on camera, get yourself a simple webcam. Some computers already have this built in, some don’t.
Step 3. Audio. Get yourself some kind of mic together for recording audio. You can easily pick this up at a local Walmart for less than 20 bucks.
If you can’t afford that, there are other cheaper options, even down to free text to speech converters online, but I recommend picking up at least a headset mic to be able to record audio. It’s a very small investment, for a big payoff.
Step 4. Content. When you send your weekly email to your list, I want you to write down the bullet points of that email. Think about the main point of what you are trying to say in that email.
Step 5. Livestream the Video. Livestream the video to your Facebook using Streamyard. It doesn’t matter about length here, this is about impact.
It doesn’t matter if your video is 2 minutes or 10 minutes.
Just tell the story of the email. Hit the bullet points. Explain the lesson, and above all, be sure to let them know about your free thing over on your website.
Step 6. Syndicate to YouTube. Next, simply download the video from your Facebook profile, using a simple free online resource like fdown.net, and upload the video to your YouTube channel.
Be sure to put a link to your free asset in the description. This strategy will get you at least 1 video a week to your YouTube channel.
Those videos are like free commercials for your lead capture page.
Step 7. Embed the YouTube video. Every week, you are adapting your weekly email to your Medium account and your blog. You can now take your weekly video and embed it with your corresponding blog article on these 2 sites. This will add to the value of the articles.
That’s pretty much the whole strategy. It works synergistically with the other stuff you will be doing, and it’s a fairly passive strategy, as those videos will continue to work for you months and even years after you post them, especially on Youtube.
The important thing is to stay consistent, and to always pitch your free thing in every video.
Alright, that’s enough for now. Next, we are going to be getting into the wide world of cold traffic, but for now, try out this strategy and get your video on! It will pay off in dividends long term.
