As an Etsy seller you most likely know the basics like Etsy SEO, listing optimization, offering free shipping to boost your sales, and so on. But the following quick three secrets are beyond the basics.
These are the tips that only professional Etsy sellers know and use to easily boost their profiles and their profits.
Tip 1: Keep your shop policies up to date!
To rank higher on Etsy’s search results, it’s important to update your shop frequently. This means that regularly going in and making tweaks to your shop and listings can give you a boost in visibility.
One way to stay current is to update your policies page. Make a note in your diary to do this every few months, even if you don’t need to change any of your policies. By making even minor modifications to the page, the current date will be added, which shows both Etsy and your shoppers that your shop is up-to-date and that you’re on top of things.
Let’s be clear… You don’t have to change anything that matters. You just need to convince Etsy that you updated your policies. Add a quick word somewhere or, better yet, update the date of your policy page to show that the page was updated that day. Etsy will see the update and boost your visibility on the platform. Etsy likes sellers who keep their policies up to date!
Tip 2: Renew your existing listings instead of relisting them!
Let’s say you have a listing on Etsy that has been successful and has received a good number of sales over time. Now, imagine that you’ve run out of that item or need to temporarily put the listing on hold for some reason (such as modifying a digital or info product). Instead of replacing the listing with a brand new one, renew the existing listing.
Why? Etsy prioritizes listings that have a strong sales history. If you cancel the existing listing and create a new one, you lose all the positive history associated with it, including the search boost that comes with it. By renewing the listing, you keep the history intact and maintain your search visibility.
Remember, you can renew a listing with some minor changes. If you do it strategically, you could sell a different version of the product without creating a new listing.
Tip 3: Keep your competition guessing by hiding your "sold" listings.
In your Etsy shop manager, navigate to the “settings” menu and select “options.” From there, scroll down to the bottom of the page and click the option to hide your listings. By doing this, you prevent your competitors from seeing what your best-selling items are.
Keeping your competition in the dark can be a powerful strategy for boosting your sales.
When your competitors can’t see which items are selling well in your shop, they’re less likely to copy your designs or undercut your prices. As a result, you’ll have a better chance of standing out in the marketplace and attracting more buyers.
By taking a few simple steps to hide your sold listings, you can give your Etsy shop an edge and increase your sales in no time!
If you’re looking to boost your sales on Etsy without spending more to increase your visibility, there are a number of simple strategies you can use to get ahead – just like the Etsy power sellers.
By updating your shop policies regularly, renewing your existing listings, and hiding your sold items, you can improve your search visibility and keep your competition guessing.
Of course, those three insider tips assume that you’re already optimizing your listings for search, offering free shipping, providing excellent customer service, and participating in social media, so you can attract new customers and build a strong reputation on the platform.
By implementing these tips and staying on top of the latest trends and best practices in the Etsy marketplace, you can take your online business to the next level and achieve the success you deserve.
