You’re all excited because you did something fun and business related. You’ve got a Facebook business page, and you took some pictures of the fun event that took place. Now you want to share the pictures on your Facebook page and pass the link around to the friends on your list. Maybe you’ll get some good traffic and drive more visitors to your business website by way of the Facebook page.
Your Facebook business page is an excellent way to bring in qualified traffic to your business website. Even better if, on your website, you have a signup form where people can add their email address to your contact list, so you can keep in touch with them.
The problem, though, is that Facebook is such an attention deficit environment. If you upload a group of photos to share along with a written post that also includes a link to your website, that will be great. But have you ever noticed that once people click on each image in the post, they no longer have a way to click through to your site?
As you might expect, there is a way to set this up so that no matter which photo people click on while reading your post, they’ll still have the option to ride a link to your company website. It’s not that hard, but if you’re going to bother taking the time to upload pictures to your Facebook page and posts in the first place, then you should be consistent in the approach you take. You want to make this worth your time, and that means dotting all your I’s and crossing all your T’s.
Here are some simple steps on how to do it, so you aren’t likely to lose ANY potential new customer or reader who discovers your business on Facebook via these shared pictures:
Create a short (2 to 3 sentence) post describing what you’re about to post. For example, maybe it’s something like, “The winners of our berry pie baking contest! Jabob and Jane Paulson. Sign up for our next contest at (link).”
Highlight all, control C for Copy. You want to keep this on the “clipboard” to paste into your posts in a minute.
Now, upload the associated images. After the images upload, do a Control-V to paste the text into the post that’s associated with the first image. Do the same for every image after that. Paste this very same blurb, including the web link, with the next picture of the cookie baking contents that you posted in the series.
When you’re done, hit Publish. Refresh the page, so you can see the business page posts from the eyes of your readers. Scroll down your business page on Facebook until you locate the newly added post. Click on the picture (as most people will do – they can’t help but click on something that captures their attention).
The associated post verbiage should appear. Use the right arrow to click through to the next picture. Check to be sure that the text and link to your website showed up. Do this again, until you’ve reviewed all the images.
Get into the habit of doing this each time you upload an image to your Facebook page. Other simple ways you can leverage the posting space that comes with each image you post on social media is to copy and paste in a call to action (example: “Flower beds in time for spring… call now for a quote!”) along with your business phone number or email address.
Now you can be sure that when people visit your Facebook page, they’ll be seeing your website link and have the opportunity to click through to visit your site, no matter which picture they arrive on via Facebook.
