How To Get More Viewers To Your Facebook Live Event
You will get much better results from your Facebook Live events if you have a high number of viewers. There are various ways that you can use to increase the view count of your events, and we will cover three of these in this article.
These tactics are easy to implement and will certainly help you to increase your audience numbers. We recommend that you use these methods for all of your Facebook Live events. When you have more viewers, you will increase your chances of driving more leads and sales.
Know What Your Audience Wants And Give It To Them
It is really important that you know your audience. You need to know what problems they have within your niche. If you ask your audience what subject matters they would like you to cover, they will usually tell you willingly. By giving your audience what they want, you will definitely improve your view numbers.
Facebook users like attending exciting live events. So it is essential that your event is around a subject that they are interested in. You can ask them directly what they want, conduct a survey, or just research online the issues that people are facing in your niche. When Facebook users see that your event will answer their most burning questions, they will be a lot more likely to attend.
Schedule Your Facebook Live Event and Promote It Aggressively
Building anticipation for your upcoming Facebook Live event is a very good tactic to get more viewers. Rather than just go live straight away with your event, we recommend that you use the scheduling feature within Facebook for up to seven days in advance. This will give you time to get your promotional efforts into full swing.
When you use a conventional Facebook post, you have to publish it first and then promote it afterwards. You do not have the opportunity to build anticipation around your post. Facebook Live allows you to build anticipation, and by scheduling your event in the near future, you can use the available time to get the word out about it.
A good way to promote your upcoming event is to publish a series of posts on your Facebook page telling your audience about it. Make all of your posts different by including different aspects of your event in them. It is not a good idea to use the same message about your event over and over.
There is no need to confine yourself to Facebook to spread the word about your event. If you have other social channels, then use these to promote your live video. If you have a list of email subscribers, then notify them as well.
Time Your Event to Attract the Most Viewers
If you choose the wrong time for your Facebook Live event, you will seriously reduce the number of available viewers. So you need to research the best time to run your event when your audience will be around.
Take into consideration times when your audience will be working and when they will be sleeping. Running your event at these times would be a disaster from a viewer number perspective. If you must run the event late local time to accommodate your Facebook audience, then you must do this. You need to put their needs before yours.
Holding Your Viewers Attention on Your Facebook Live Event
Now that you have the audience you wanted, you have to keep them. You need to keep them engaged or with a quick button click, you’ll lose them and your full Facebook Live event will be a failure.
To get the very best results from your Facebook Live events, you need to be sure that your audience is paying attention and interested. If you’re not careful your audience can easily become distracted, or even worse, downright bored which will result in them leaving.
Fortunately, there are several things that you can do to ensure that your audience remain focused on your Facebook Live event. We will cover some of the most effective tactics that you can use in this article. There is nothing difficult about any of these, so make sure that you use them for all of your live events.
Get Your Environment Ready
A lot of people believe that a Facebook Live event is more “easy going” than other live events that occur on platforms such as YouTube. You do not want to use this as an excuse not to create the most professional event that you can.
You are putting the reputation of your business at stake with each of your Facebook Live events. So you want to ensure that all of your events are the highest quality that they can be. Remember that you are promoting your brand with Facebook Live events, so you do not want this to be shambolic.
One of the easiest things that you can do is to check your environment before you record your live event. A cluttered environment is not a good backdrop for a successful event. Not only does this give the wrong impression about you and your business, it can also be very distracting for your audience.
We recommend that you use a plain background for your Facebook Live events. Get rid of clocks or anything else that could be a distraction. Test the video and sound quality by recording a practice event first.
Keep Your Audience Updated And Aware
During your event, you can keep your audience updated by reminding them of what you have covered and what is to follow. Not everyone is going to join your Facebook Live event from the start, so updates are a good way of bringing them up to speed with everything.
You should always have an agenda for your events and share these with your audience. This shows that the event has structure and has not been thrown together. Remind your audience where you are with your agenda from time to time. People like to know where they stand and what they can expect.
Think Interaction And Engagement
With Facebook Live events’ interaction is king. If your event does not have much interaction, then your audience are not going to be happy and may leave it early. There are a number of interactive features that you can use for Facebook Live events, and we recommend that you take full advantage of these.
The best Facebook Live events have the audience feeling that they are in a one-on-one conversation with you. They can ask you a question in the comments, and they know that they will receive an answer.
A good interaction tactic is to display the comments window to all viewers during your event. As viewers see more and more comments appearing, it will inspire them to leave comments as well. Decide whether you will answer questions straight away or have a Q&A session at the end of your event. Be sure to communicate this with your audience.
