When you are recording your Facebook Live events, there are several things that will make your event more engaging for your audience. In this article, we will share with you the best tips for making your Facebook Live event memorable.
Don’t forget to Smile
Nobody wants to see a miserable Facebook Live host who has a very serious face. If you do this, then you will find that people will leave your event very fast. Practice smiling in front of the camera as much as you can so that when you record your event, smiling comes naturally to you. Your audience will always warm to your smiling face.
Speaking with a smile is something that you should practice as well. Nobody wants to listen to a host with a monotone voice or that has an unfriendly tone. This will bore your audience, and they are going to leave faster than you can believe. When you speak with a smile, people will love your personality, and it will inspire them.
Interact with your Audience
You want to get as much engagement with your event as you can. This means getting as many comments, likes, shares and views to your event as possible. The reason for this is that Facebook will show your event high in the news feeds of Facebook users, increasing your chances of being discovered.
The best way to achieve this is to ask your viewers to interact. For example, you can ask your audience questions and request that they answer by leaving a comment. Tell your audience that if they like your event, you would very much appreciate if they would share it with the people that they know.
We recommend that you have a question and answer session where your audience can ask you questions in the comments, and you can respond to them. There are other things that you can do such as run a poll where you ask your audience to rate something for example. Go for maximum interaction with all of your Facebook Live events.
Use your Mistakes Wisely
One thing is for certain, you are going to make mistakes when you record live events. After a while of recording live events, you will probably make fewer mistakes, but they will still happen.
When you make a mistake, don’t be too tough on yourself. Your audience will probably laugh, so laugh with them. Use this as an opportunity to showcase your personality, which will only make your viewers feel closer to you.
Your audience is not going to expect a perfect event. Some of your viewers will actually look forward to you making mistakes because it provides a welcome break. So instead of hating your mistakes, embrace them instead. Always remember that when you make a mistake, just get over it and keep on going.
Get Assistance with Questions
If you think that there is going to be a lot of questions with your event, then it is a good idea to organize some help. Trying to run your event and answer a lot of questions at the same time will be a real challenge for you, and will probably not lead to the best possible event.
Having another person that can read the comments as they come in and reply to them will help you a lot. It will also be good for your audience, as they will appreciate the fast response. You need to choose an assistant that has the knowledge to answer the questions properly.
5 Great Content Ideas for Facebook Live
Now you know the critical things to keep an eye out for while you’re live (smiling, showing off your personality when you make a mistake, and so on), but what about the actual content of your life event? We can help with that. Here, we’re going to discuss five engaging content ideas you can use on your next Facebook Live event. These ideas are tried and tested and have been used successfully by other businesses. So let’s get on with it, shall we?
1. Host a How To Event
People really like videos that show them how to do something. So you can take advantage of this by showing your audience how to do something they really want to achieve. If you know your audience really well, then you will be aware of the problems that they face. You can turn these problems into live “how to” video events.
Your audience will be keen to attend your “how to” live event. They really want to learn what you’re going to teach them, and they will see you as an expert in your niche. People in your audience will really appreciate what you teach them during your event and are likely to ask you questions as well as like and share your event.
One of the really great things about “how to” videos is that people tend to watch them over and over again. Long after your event has been recorded and posted on your Facebook page, you should find that it remains a very popular video, with lots of new users discovering it.
2. Facebook Live Events for Product Launches
Another great content idea for a Facebook Live event is the announcement of a new product or service that you are launching. Facebook Live is one of the quickest ways that you can get the word out about your new product or service to your audience.
You can actually create two Facebook Live events here. The first event will be to build up anticipation about the new product launch. It is best to do this a few days prior to the launch of your new product. Use your event to make your audience excited about your new product or service.
Then create a second Facebook Live event on the day of your product launch. Here you can demonstrate all the amazing benefits of your new product and even provide a special discount for people in your audience that purchase during the event.
3. Interviews with Experts
Most niches have well known experts that you can invite for an interview as a Facebook Live event. These experts will probably have more followers than you do, but they will be keen to work with you, as you have followers that they don’t have.
Agree what questions you will ask your expert prior to your event. If you make an offer during your event, you can agree to share the revenue with your expert. Interviews with experts are very popular Facebook Live events, and they will help you to grow your following and increase your leads and sales.
