A lot of businesses have experimented with Facebook Live but have not taken it seriously and ended up with some very poor results. It is very important that you produce the very best Facebook Live events that you can to give your audience the right impression of your business.
Nobody wants to look at a Facebook Live event that has poor quality video or poor quality audio. Facebook users will also not want to stay with an event that has not been planned properly and just comes across as unprofessional. Please keep in mind, this is Facebook Live, not TikTok, so amateurish video won’t get you far.
Read through the following pieces of advice and get started right away. Make sure you’re prepared for your upcoming Facebook Live event. After all, you want your viewers to build confidence and trust in you and in your brand.
Invest in the Right Equipment
While you can use your phone or your tablet device to host a Facebook Live event, you shouldn’t. Simple as that. Yes, your phone has a high-quality camera and a good video recorder, but the microphone isn’t up to the professional level.
Another problem with using a mobile device is that unless you have some kind of tripod or stand, you will have to hold your smartphone or tablet in your hand while you are recording. This is not ideal because it is going to create a shaky video.
Some people will tell you that you can use the webcam and microphone in your laptop for a Facebook Live event. Again, just because something is possible, doesn’t mean it’s preferable. The quality of webcams and microphones in laptops is always lower than professional equipment.
It is worth spending a few dollars on an HD quality webcam ($100 or so) and a good quality USB microphone ($70 or so) so that you can produce a high-quality Facebook Live event. If the video quality or sound quality of your Facebook Live event is poor, your audience will not stick around for very long. For the sake of spending a couple of hundred dollars you will lose all the advantages that a Facebook Live event can bring to you.
Plan Out Your Facebook Live Event – Create an Outline
Even if you are an expert in your niche and a very confident individual with a lot of experience speaking in public, you absolutely must plan out your event. Going off the cuff doesn’t work on Facebook Live.
Think about what you want to achieve with your Facebook Live event. Do you only want to hold one event or create a series of events? It’s always best to provide a structure to your events so that they flow properly and your audience will remain fully engaged.
It is not necessary to create a full script for your Facebook Live event. Reading from a script when you are live on camera can look very unnatural, and this will be noticed by your viewers. What you can do instead is create a list of items that you want to cover during your event and use this as a prompt to make sure that you don’t forget anything.
Always remember that you are presenting your business to your audience with all of your Facebook Live events. It’s essential that you make a good impression with each event. If your Facebook Live event is a low quality, unplanned shambles, then your audience are not going to take you seriously. And what does that say about your business and your brand?
How To Seriously Drive More Leads and Sales With Facebook Live
Facebook Live is popular for a reason. It works. It generates more leads and drives more sales than most all other forms of digital advertising. At the very heart of Facebook Live, it’s a live webinar.
If Facebook Live hasn’t been increasing sales and leads consistently, the problem lies in your approach. We can help with that.
Announce Promotions and Discounts in Your Events
Yes, this is an obvious thing for you to do, but you would be surprised how many businesses that run Facebook Live events never mention their promotions or discount offers. Make sure that you always do this with your Facebook Live events.
Don’t go overboard with this. You do not want your events just to be ads. If your audience perceives that your events are just going to be one long advertisement for your products and services, then you will not get many viewers.
Do you have a free offer that would really be of benefit to your audience? If you do, then tell them your audience it during your event. It’s a good idea to warm up your audience by telling them that you have something exciting to share with them a little later in the event. This will get them excited and also help to keep them watching your event.
Facebook users like discount offers and they often look for events that contain these. So never be concerned about telling your audience that you have a discount offer for them. Tell your audience that the only way they can obtain the discount offer is to attend your Facebook Live event.
Use Prompts to Drive People into Your Sales Funnel
Before you hold your Facebook Live event, it is essential that you set up a sales funnel. During your live event, you can use prompts to steer your audience into your sales funnel. Your sales funnel needs to capture email addresses so that you can follow up with people that join your email list.
Tell your audience during your event that you have a valuable gift for them that they can download and benefit from. Give them a link to your sales funnel so that they can enter their email address and received their valuable gift.
It is always a good idea to tell your audience what you are going to cover in your live event. Successful Facebook Live events always include value for the audience in the beginning, and then they will pitch an offer that is related to the subject of the event. You can build anticipation about your offer at the start of your event.
The best way to prompt your audience is to ask them questions. You can really get them excited about your event and your pitch by asking them questions such as “type ‘yes’ in the comments if you are excited about what I’m going to share with you” or “if you want to know how we can make your life easier, type ‘yes’ in the comments”.
Be Certain You Have a Strong Call to Action
During your Facebook Live event, you need to tell your viewers exactly what you want them to do. Never assume that your audience will know what you want them to do. Have a strong call to action which makes this very clear.
After your event, Facebook will post a recording of it on your Facebook page. Be sure to add your call to action to this post. It is also a good idea to add a new comment which guides people to your call to action.
