To succeed, you must understand the elements of a good offer and how you can improve your own. Without that knowledge, you’re not going to level up your business.
It’s important to take some time and focus on this, even if it doesn’t come naturally to you. If you already have an offer, I recommend taking a closer look and seeing if you can easily incorporate the things we’re going to talk about.
First off, it’s important to understand what constitutes an offer. It’s not just a product or a launch, but rather something that includes a unique selling proposition (USP). Your offer should have something that sets it apart from other similar offers out there. It could be an element of your bonus, the way you deliver the information, or having an expert teach on a specific topic. Whatever it is, it needs to be unique and matter to your customers.
When it comes to bonuses, I suggest adding something to address any objections your customers might have about your offer. If the price is a concern, for example, try to include a bonus that makes them feel like they’re getting a good deal despite spending more than they normally would. This isn’t an exact process, but by adding bonuses that address objections, you can increase your chances of making a sale.
In terms of training, it’s important to remember that not everyone is at the same educational or experience level. You need to train people from the ground up and make sure your offer includes information for those who are just starting out. Don’t assume everyone already knows everything you’re teaching.
To maximize your product’s potential, it’s essential to train as many people as possible to use it. This is where training comes in as a valuable aspect of your offer. Customers may object to using your product because it looks complicated, but this objection can be minimized by providing training to help users get started. You don’t have to do all the training yourself; you can ask people you have a good relationship with to train your users.
For instance, if your product requires knowledge about Roku, you can ask an expert to create an information product and teach your users. You can also train people live or on-demand through webinars, training sessions, or other means. It’s important to think about what’s best for your customers and find ways to help them learn how to use your product.
Case studies and interviews are also great components to add to your offer. They help provide social proof and make your product more compelling to potential customers.
Additionally, using scarcity and urgency in your offer can help create a sense of exclusivity and motivate customers to act. Scarcity means creating a limited number of products, bonuses, or time-sensitive offers to make customers act quickly. This way, you can test if your product will sell or not and adjust your offer accordingly.
Make sure to be true to your word when implementing scarcity in your offer. If you promise a fast-action bonus to the first 15 customers, make sure you deliver. It’s important to have a modular page system that allows you to easily remove or add elements to your sales page and download page, so you can keep up with the changing demands of your customers.
Ultimately, by surrounding your core product with these elements and turning it into an offer, you can make your product more valuable, attractive, and effective in the market.
Now that you know the value of scarcity, you need to be able to communicate it properly.
It’s important to let people know when scarce resources are running out so that they can take action. It incentivizes and encourages fence-sitters to act!
Time-based urgency can be uncomfortable, but it’s essential to stick with it. Yes, you will upset some people when the clock hits zero, and you stick to it, but, now everyone knows that you are true to your word. That builds credibility and trust!
One way to succeed with this tactic is by doing a product snowball.
This means launching multiple products, learning from any mistakes, and moving on quickly. You shouldn’t worry too much if a product doesn’t sell because nobody will know, and you’ll have more chances to succeed. You can also create challenges and case studies from your content to launch more frequently. After all, repurposing content isn’t just good time management, it’s good business.
My last piece of advice for you… you must get into the habit of sending emails every day, even if your email list isn’t where you want it to be. Remember, a small but focused email list can still be very lucrative.
If you haven’t started yet, put your name and your dog’s name (using a new email account to test deliverability) on the list and start writing every day. It should only take you 10–15 minutes to develop your own style of communication using email. This way, you won’t get caught off guard when success comes knocking. If you wait too long to start sending emails, you might feel anxious and unsure of what to say.
