Google Ads provides robust advertising solutions for businesses in every industry. Different campaign types allow us to deliver ads that match the way people consume content in the market. Advanced targeting lets us reach people who are interested in what exactly business has to offer.
Google Ads helps for different industries in many ways. Here are the details with the industry type:
Retailers Using Google Ads
Best campaign type for retailers: Shopping
Shopping: Market products with interactive product listing ads on Search results and Google’s Shopping tab.
- Standard Shopping campaigns help us to promote online and local inventory so that we get more traffic and qualified leads for the website and local stores. Shopping campaign ads include relevant product information and images directly in the ads.
- Smart Shopping campaigns use the existing product feed and assets in combination with Google’s machine learning to maximize conversion value and show a variety of product ads in different places.
These campaigns offer simpler campaign management and often greater performance.
Best campaign types for finance, real estate, and professional services: Search, Display, Local
- Search Campaigns: Search campaigns provide a very high degree of targeting, as we can reach people actively searching for the services on search engines and related websites. This approach is well suited to the specificity of offerings among professional services.
- Display Campaigns: Display campaigns show ads on the Google Display Network so that we can reach people while they’re browsing their favorite websites, checking their Gmail accounts, using their mobile devices and apps, or viewing and sharing YouTube videos.
- Local Services Ads: Local Services ads are a great option if we offer location-based services, including financial planning, legal consultation, home repair, related maintenance, real estate, and event services.
These ads appear at the top of Google Search and provide direct leads in the form of phone calls or messages. (This ad type is available in the U.S. only)
Local Ads Should Always Deploy Hyper Targeting
- Audience targeting makes the ads visible to specific segments, for example, those who fit in the “Banking & Finance,” “Investors,” “Home & Garden,” “Beauty & Wellness,” and “Lifestyles & Hobbies” categories.
- Use business data feeds with Display campaigns to create dynamic remarketing ads— which include products or services that people have viewed on the website or app—customized for the highest relevance.
Best campaign types for media and entertainment: App & Video Ads
- App Campaigns: App campaigns make it easy to promote the apps across Google Search, Google Play, YouTube, Discover on Google Search, and the Google Display Network. We don’t need to design individual ads. By providing a few lines of text, a bid, and some assets, automatically designed ads appear across several networks in various formats.
- Video Campaigns: Video campaigns let us show video ads on their own or within other streaming video content on YouTube and across the Google Display Network. They’re an excellent option for media and entertainment companies because they’re built using engagement-driven video ads that appear across YouTube and Google Video partner websites and apps.
Using Targeting For Media & Entertainment Campaigns
- Use audience targeting to make the ads visible to specific audiences, for example, those who fit in the “Action Games Fans,” “Media & Entertainment,” “Gamers,” “News & Politics,” “Cat Lovers,” and “Dog Lovers” categories. With video ads, we might want to use broad targeting, for instance, Cost-per-thousand impression (CPM) bidding and TrueView for Reach campaigns, and YouTube Masthead ads to get as many views as possible and build awareness around an upcoming show, feature film, etc.
- Use business data feeds with Display campaigns to create dynamic remarketing ads—which include products or services that people have viewed on the website or app—customized for the highest relevance.
Best campaign type for healthcare and life sciences: Local
Local Campaigns: Local campaigns are designed to bring business to the brick-and-mortar location—whether a medical or dental specialty office, a health insurance office, or another type of healthcare business.
Targeting For Health & Wellness Campaigns
- Use audience targeting to make the ads visible to specific audiences, for example, those who fit in the “Health Insurance” and “Health Insurance Plans” categories.
- Use business data feeds with Display campaigns to create dynamic remarketing ads—which include products or services that people have viewed on the website or app—customized for the highest relevance.
