Google Business Profile allows businesses to create a complete profile of their business with all the necessary information, including images, contact information, hours of operation, and more. This helps customers find the company and contact them quickly.
Think of GBP as a digital business card!
Businesses can also add their products and services to their profile, giving customers a better idea of what they offer. Companies can also respond to customer reviews, helping them maintain a positive online reputation.
Finally, businesses can list their business on Google Maps, which means the business will also appear across all Android powered devices whenever anyone needs driving directions.
Simply put, Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across the world’s largest search engine.
With a Business Profile, you can do various things like:
- Make sure all information about your business is correct, such as locations, hours and customer service contacts.
- Interact with customers and improve your online brand reputation.
- Attract new customers by setting your business in the top three of local search and driving loads of targeted traffic to your website or landing pages.
- Integrate all of your social media profiles in one location, making it harder for a bad player to mimic you or your company online.
Maintain the Correct Information About Your Business on the Internet
Ensure that all online information is current and up-to-date.
Not only will a Google Business Profile centralize all pertinent information, but it’ll help you guarantee that all information is accurate, up-to-date, and relevant to your business. This includes product descriptions, pricing, contact information, business hours, ownership details, website URL, social media accounts, and services provided.
Monitor and adjust content regularly by keeping to a GBP check-in schedule.
To keep your online information accurate, it is important to monitor and adjust content regularly. This includes checking for typos or incorrect information, updating product pricing and descriptions, adjusting contact information, responding to customer reviews quickly and effectively, etc.
Interact with Customers
The best way to interact with customers for your Google Business Profile is to respond to customer reviews, respond to messages, and use Google Posts.
- Respond to Customer Reviews: Google allows customers to leave ratings and reviews for your business. Responding to these reviews can help build trust and credibility for your business and establish a relationship with customers.
- Respond to Messages: Google allows customers to send messages directly to your business. Responding to messages in a timely manner is important to show that you are engaged and interested in providing customer service.
Attract New Customers
Optimize Your Profile
Optimizing your profile will help potential customers find your business and learn more about what you offer.
Make sure to use keywords and phrases relevant to your business and industry, so your profile can be easily found in search results.
How Google Business Profile Works & How To Make It Work For You
Whether you’re starting a new business or just interested in how the biggest search engine company operates, I’ve got some great news for you: it’s actually pretty simple!
It’s widely known that Google offers a ton of helpful tools and services that can make running a business a lot easier. For example, there’s their search engine and advertising programs, which can help you get noticed by potential customers. Plus, they have productivity tools like Docs, Sheets, and Slides that are part of the Google Workspace suite, that can help you manage your day-to-day tasks and stay organized.
So, how can you make the most of Google Business?
Well, there are three key steps: Claim, Personalize, and Manage.
First, you’ll want to claim your business listing on Google so that people can easily find you when they search for businesses like yours.
Then, you’ll want to personalize your listing with information about your business, like your hours, address, and contact information.
Finally, you can manage your listing by responding to reviews, adding photos, and updating your information as needed.
By following these three steps, you can help your business stand out from the competition and show your customers that you’re the best in town.
Claim and Edit Your Listing
If you want to keep your business information accurate and current on Google, you can easily edit your Business Profile after it’s been verified. This is a great way to help potential customers find and learn more about your business. You can update important details like your address, hours, contact information, and even add photos to showcase your products or services.
To get started, make sure you’ve either added or claimed your business on Google.
Once you’ve done that, it’s important to verify your Business Profile so that it’s eligible to show up on Search, Maps, and other Google services. This process is pretty simple and will ensure that your business information is accurate and up-to-date.
After you’ve verified your Business Profile, it’s important to monitor your account regularly. This means checking for new customer reviews and messages and responding to them as necessary.
By doing this, you can stay connected with your customers and build a strong online presence that will help your business thrive.
Now that you know why every business should have a Google Business Profile, and you understand the basics of how it works, click here to read our article on getting started with this service, so your profile is optimized and driving customers to your door in no time.
Important GBP Facts & Figures
- According to Google, businesses with a complete Google Business Profile are twice as likely to be considered reputable by customers.
- A survey conducted by BrightLocal found that 86% of people look up the location of a business on Google Maps.
- Another survey by Moz found that Google Business Profile signals, are one of the top ranking factors for local search.
- About 16% of businesses receive more than 100 calls each month from their Google Business Profile alone. This means users have a deeper intent when doing a local search.
- According to Google, businesses that add photos to their Google Business Profile receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their website compared to businesses that don’t have photos.
These stats show the importance of having a complete and accurate Google Business Profile for businesses looking to attract customers. They also show that a GBP flat-out works!
