First and foremost, a good high ticket coaching program requires planning and strategy. Before you launch, you’ll need to go over a few things and make sure your course, system, and process is ready to go. Please do not underestimate the work that is involved with this. It will take time for you to set up the highest quality coaching program.
Let’s dig in!
What will your Program deliver?
It is essential that you define what your high-ticket coaching program will deliver for your clients. You need to think about the value that your program will deliver, and a good rule is that it should provide at least 10 times the price in terms of value.
How are you going to articulate this value with your potential clients? When you have clients paying a lot of money for your coaching, they will need to be convinced that it is the right value for them.
Always remember that you are all about delivering results and that you are not just selling a coaching program. You are not going to find clients who will pay high ticket prices unless there is a promise that they will achieve the results that they are looking for.
What is the Promise of your Program?
You need to figure out what your promise for your high-ticket coaching program will be. It needs to be a strong promise that gives clients the perception that your program will transform their lives. Make it clear who your audience is and be specific about the problem that you will solve.
Never give the impression that your high-ticket coaching program is for everyone. Most people will not be able to afford it. You want to speak directly with your target audience and convince them that your program is worth investing in.
Be specific with your promise and make it far reaching. If your program is about digital marketing then tell them that you will empower them to create profitable campaigns that will always provide a specific profit level each time.
Create the Right Framework for your Program
You need to create a framework or a roadmap that your clients can follow to make the transformation that they require. Include several steps in your roadmap that your clients will have to follow to achieve their desired outcome.
The best frameworks have specific actions a client need to take. They will provide details of the work they need to complete between coaching calls. How will you assess whether your clients are progressing well or not? You need to define the support you will provide and the number of calls for your coaching program.
What Price will you charge for your Program?
The price that you charge for your coaching is up to you. For ideas, you can look at what other high-ticket coaches are offering and the prices that they are charging. Do not be tempted to make your program too long to justify your price.
Think about the life changing value that you are providing with your coaching program. This should be priceless to them so that whatever price you charge, your clients will not be concerned. Remember that you are in the results business and this is all that will matter to prospective clients.
Create Useful Resources and other Materials
When clients invest a lot of money in your coaching services, then they will expect to receive useful resources and materials that will help them to achieve their objective. The best way to provide these materials is either in PDF format or to use a service like Google Docs.
Your aim with your resources and materials are to help your clients to make the right level of progress against your roadmap. It is very unlikely that any client is going to remember everything that you discuss on your coaching calls. Do not expect your high paying clients to take a lot of notes during coaching sessions.
You need to help your clients by providing details of your calls in the resource materials. Make a point of telling your clients in your coaching sessions that they do not need to take any notes, as everything is covered in the documentation.
Workbooks are effective documents that you can create for your clients. A good workbook will clearly define the actions that your clients need to take between your coaching calls. It will have specific questions that your clients need to answer.
You can create cheat sheets and checklists to further help your clients. These need to provide a quick reminder to your clients of the information covered in the coaching call and what they need to focus on to complete the steps required in the roadmap.
Be careful with the amount of documentation that you provide for your clients. You do not want to overwhelm them as they will not read what you have prepared. Forget about trying to justify the high price of your coaching with a ton of documentation.
Provide a Client Application Form
It is important that you do not just accept any clients for your program. A good application form will determine if a client is right for your program or not. The last thing that you want is problem clients that will not understand what you are teaching in your coaching calls and then spreading the word that your coaching doesn’t work.
Think about the prerequisites that you want your clients to have.
What level of knowledge do they need to get the most out of your coaching program?
Which kind of clients do you want to avoid?
Are your clients prepared to work hard between coaching calls to progress along your roadmap?
What do your clients expect to get out of your program?
What Promotional Channels will you use?
Promoting your high-ticket coaching program is very important. You need a consistent stream of prospects for your coaching. Your website needs to be totally professional and leave your prospects in no doubt that your program provides immense value and you are the right person to help them.
Find out which social platforms your target audience hang out at. Create enticing profiles at these social platforms and add regular content to them and your website. Add email marketing as a tool for lead generation and follow up.
