When it comes to business, the bottom line tends to be profit. Why else would you be in business if it isn’t to make money? Well, not all profit is money. Sometimes there are hidden resources that are as good as…or better, than money.
TikTok has the potential to create a buzz about you and your goods and services. These can lead to resources that you may not have imagined. Some TikTok influencers have seen rampant and unexpected benefits that have incredible value.
Let’s take a quick look at two TikTokers who hit it big.
Mikayla Nogueira
- 12.7 Million Followers
- 849.7 Million Likes
- Makeup Artist Influencer
- tiktok.com/@mikaylanogueira
Mikayla started out on TikTok simply as someone who loves makeup. She began an Instagram account sharing tutorials in 2013 and only gained 43k followers.
But that changed when Mikayla discovered TikTok. Quickly, she grew her TikTok following to 3.7 million within a year.
Now she’s amassed over 12 million followers and has earned over a million dollars in income annually between the sales of her own makeup line, and partnerships and affiliate sales.
Mikayla has not only monetized her TikTok account, she has benefitted from hidden resources like free products, collaborations, and exposure to people in her industry she would not otherwise been able to access.
Nathan Apodaca
- 7.1 Million Followers
- 112.6 Million Likes
- Dad Humor & Positivity
- tiktok.com/@420doggface208
Known as DoggFace on the social media platform, Nathan unexpectedly took the world by storm with a simple video showcasing himself drinking Ocean Spray cranberry juice cocktail while riding a skateboard with Fleetwood Mac’s Dreams playing in the background.
The backstory was his car broke down on the way to work, and he simply wasn’t going to let his situation get the best of him.
Well, his zen-like attitude catapulted him to TikTok fame, triggering a series of copy-cat videos with some pretty famous people.
Ultimately, he was given a new truck from Ocean Spray after his video caused a spike in consumption of their product.
Nathan has since grown his TikTok following based on positivity and a calm demeanor as a father, to over 7 million followers. The man known as DoggFace even recently released his own clothing line.
What Can We Learn From Them?
While the majority of videos do not go viral, many do. It isn’t unusual to get thousands of views on videos and the ratio of influencers on TikTok tends to be higher than other platforms, as in Mikayla’s case where she had infinitely more traction on TikTok than Instagram.
While it is possible to earn income from TikTok, some people link their Venmo and other cash app accounts, there are other benefits that may not translate to dollars in your bank account but can be equally lucrative. Here are some benefits you may not want to pass up-
- Merchandise from companies you endorse
- Collaborations with other influencers
- Donations
- Patreon
- Growing accounts and selling them
There are a lot of possibilities to generate income and other resources from TikTok. Developing your account could lead to a profitable experience.
