Wondering if you’ll ever find your voice as a business owner? Some people may know that you’re an entrepreneur… but do they have an idea what you do?
How can you find ways to get the word out about your business and do it without spending a fortune?
Can you achieve this without sounding desperate?
Let’s explore the possibilities.
Think about it, you would likely spend thousands crafting an advertising message to push the word out about your business. So why not do a very simple thing and start and offer a basic explanation of the products and services you deliver with your business? At the very least, at some point someone who knows someone who needs what you deliver, will remember your name and that can turn into a profit producing situation for you.
Below, find some essential and EASY ways to let people know about your business that you work so hard at running, every day!
Any chance you get, have your business card ready.
You can save yourself a lot of time in trying to explain what you do to any level of detail. Just sum it up on the business card and put in a compelling logo as well as your basic contact information. Then, you can talk with people about your business offerings.
Before the conversation goes off the rails, put your business card into their hands so that they can refer to it later and maybe even follow up and want to do some business with you.
Network like crazy.
Another way to get comfortable talking about yourself as a business owner is to network with other people who also have their own business. These people will be in various phases of company ownership. Some may just be starting out. Others may have had their own company for years. Still others maybe have even flipped businesses, making this old hat to them.
The point is that if you surround yourself with like-minded individuals who are also eager to get the word out about the products and services that they supply to their customers, you will adapt to their way of speaking and ease into the habit of talking freely about having your own business. You’ll also be able to refer each other to friends and relations!
Work up an elevator speech.
An elevator speech is supposed to be a brief explanation, just a few sentences, letting people know about your business and what you offer. They call it an elevator speech because you should be able to say the words and offer the explanation in a clear and direct way and do it in the amount of time it would take to ride an elevator.
Being able to whip this simple message out at a critical time is definitely a good way to get into the habit of talking freely about your business with other people. Plus, that simple phrasing will help cement in people’s minds what it is that you do in your business.
