As a small business owner, you know content is key to marketing your business effectively. You also understand that sometimes it can be challenging to develop fresh ideas for your content.
Your website is the first contact point your customers often have with you. If your website has outdated or irrelevant content, it will reflect poorly on your business as a whole.
To ensure your website always has fresh, relevant content, here are eight tips:
1. Know Your Audience
This might sound obvious and annoying to hear as a business owner. However, it is vital to your success. Without understanding, you cannot be successful with content or increase your profits.
Understanding your target market is key to producing the right content.
2. Keep Up with The Latest Trends
What’s hot right now in your industry?
Be sure to write about it. Assert yourself and your business as an expert in your field by writing about the latest trends. This shows potential customers that you are up-to-date and knowledgeable, which will make them more likely to do business with you.
3. Write How-To Guides
One type of popular content is the how-to guide. People love to read guides that teach them how to do something. And the more actionable the guide, the better.
Whether a guide on how to start a business or make the perfect chocolate cake, how-to guides are always popular and generate a lot of traffic.
How-To guides are also among the most shared content on social media.
Write up a quick guide that’s easy for anyone to follow (include a few handy checklists) and turn the content into a quick infographic. Now, post that infographic on Pinterest to market your new guide.
4. Go Beyond the Text
Text isn’t the only type of content you can create. Think about using other formats, such as video, audio, or infographics. These types of content are often more engaging and can help you reach a larger audience.
Right now, you may be concerned that you’re not a videographer and would rather not look foolish on camera. For that, I have one word for you – TikTok.
Yes, the social video snippet sharing site that rose to fame during the pandemic actually prefers amateur videos. In fact, the more professional quality your short TikTok video, the less popular it will be. And don’t think TikTok is only for dancing teens. Those days are gone.
5. Feature Customers and Clients
An incredible and effective way to generate fresh content is to feature your customers and clients.
Consider featuring them in a testimonial or case study. Reach out and ask your top clients if they would be interested in a video testimonial or, better yet, a quick one-on-one interview. You can interview your client about his or her experiences, the exact steps they took, and how your product or service impacted them.
Feel free to do the entire interview virtually and then release it on YouTube, cut it up into digestible gems to share on TikTok, and turn it into a series of Instagram Reels.
This is also a great way to build relationships with your customers and clients.
6. Outsource Your Content Creation
You can always outsource if you don’t have the time or resources to create content yourself. Many companies and freelancers specialize in creating content for businesses.
New content creators have a different voice, and it never hurts to mix up your content style.
Consider checking into iWriter and UpWork for reliable and professional content outsourcing results.
7. Re-Purpose Old Content
If you’re struggling to find new ideas, look at your old content.
Is there anything already popular that you can update or improve?
You can also republish old content if it’s still relevant—this is a great way to get more mileage out of your existing content.
8. Get Input from Others
If you’re struggling with new content ideas, ask for input from others.
This could be done through a content brainstorming session with your team, or by asking for suggestions from your social media followers.
These tips will help you keep your business content ideas fresh, so you can continue attracting new customers and growing your business.
Don’t fear experimenting with new ideas and trying new things.
The most important thing is to keep producing quality content that your audience will love.
