If you’ve been in the make money online (MMO) niche for any length of time, you’d have heard of launch jacking. There are a ton of products on this topic and though it has been around for years, dodgy marketers still keep rehashing this concept and creating new products making it look like it’s the next best thing since Squidoo… and we all know how that turned out.
Launch jacking basically involves ranking videos on video sharing sites such as YouTube, etc. It’s a type of search engine optimization that siphons off traffic from these sites and just may convert potential visitors into buyers.
Hundreds of affiliates try out launch jacking, and you’re probably wondering if it works.
The answer is – yes, it does.
For example, let’s assume a product called ‘6 Minute Unicorn Profits’ is about to be released in a week. If you follow the launch jacking strategy, you’ll make a video with a title like, “6 Minute Unicorn Profits Review + Huge CUSTOM Bonus“… and you’ll build some backlinks to the video and optimize it so that it ranks.
Since the product is very new, competition for the keyword will be low, and you’ll probably show up in the first page of the Google search results when people search for a review of this product. This often happens when a product is first released and there’s a lot of hype and frenzy over it.
By finding your videos and clicking on your affiliate links, the visitors just may buy the product through your link, and you’ll get a commission. That’s how it works. But is it sustainable?
Herein lies the problem. Most online marketing products that are hyped up, often burst on to the scene with flash and pizzazz that last for a few days or maybe a week at most. Once the hype dies down, hardly anybody searches for these products after that.
So, building a passive business in the long run with launch jacking isn’t entirely possible, since you’ll need to keep making videos for new products. This is not a ‘set and forget’ type of business model.
However, if you’re building a list from your videos by directing the traffic to a landing page, you could turn those ‘short term videos’ into a long-term business. You might sacrifice a few impulse sales, but in the long run, you’ll have a list of people that you can keep marketing to.
Some affiliate marketing platforms, such as JVZoo allow affiliates to add buyers to their list, once the visitor purchases the product through the affiliate link. From there you can offer bonuses and build a relationship with the buyer.
To conclude, while launch jacking does work to some degree, you may wish to complement it with other marketing methods such as product creation, niche sites, etc. Success in this industry requires long-term thinking.
Don’t step over dollars to pick up pennies. The launch jacking commissions can be attractive and motivating to many beginners, but that is just the beginning.
Many beginners get stuck here and never venture further. The wise ones, though, use it as a stepping stone to reach higher levels in their marketing journey. Be wise.
