Today, we’re going to discuss some valuable tips on how to solve your pressing sales and marketing problems. If you’re struggling with your sales, don’t worry, you’re not alone. We all want to maximize sales and grow our businesses. So, let’s dive in!
To begin with, let’s take a step back and look at the big picture. By examining the things we’re going to be discussing in this session, you’ll be able to get a better understanding of what you might be lacking in your business. It’s important to apply these principles to your own business because they are so fundamental and solid. Even if you’re a coach, you should add them to your framework for teaching marketing and business strategies.
Now, let’s talk about how you can change the results you’re getting. Whether you’re already at a certain level and looking to grow, or starting from scratch, you need to maximize sales. This means that you should examine the structure we’re going to provide you with and figure out how to apply it to your business.
One effective way to improve your sales is through strategic marketing. We’ll be presenting you with a series of questions to help you think through this process. By answering these questions, you’ll be able to identify what might be going wrong and what you need to do to fix it.
Remember, these questions can be applied at any time in your business journey. If you’re struggling with your sales or trying to diagnose a problem, give yourself this quiz and work through the questions. This process can help you increase your sales and even the sales of the people you’re coaching.
So, let’s get started and explore some ways to solve your pressing sales and marketing problems!
Your Sales Tracking System
Tracking your sales is a crucial aspect of any business, and before you start any improvement framework, you need to ensure that you have a tracking system in place. If you don’t have a tracking system, the easiest and simplest way to start is by using Google Analytics, which can tell you where your traffic is coming from and what your visitors are doing on your website.
While Google Analytics is a good starting point, you may have other tools that work better for you. If you have a tracking system in place that is working well, keep using it. The important thing is to have a system in place that can help you track where your traffic is coming from, what your visitors are doing, and how many new leads and prospects are coming into your business.
Knowing where your traffic is coming from can help you prioritize your efforts and determine which channels are most effective. For example, if most of your traffic is coming from Facebook, it may be more beneficial to focus your efforts on that platform rather than spreading yourself too thin across multiple channels.
In addition to tracking sales, it’s also important to track where your customers are coming from and what kind of customers they are. Are they cold customers who don’t know you, or are they customers who have been following you for some time? This information can help you understand your customer base and tailor your marketing efforts accordingly.
Lastly, it’s important to know that some autoresponders like Aweber have built-in tracking systems that can help you track your sales and website activity. By developing multiple lists for multiple purposes and using tags to categorize your subscribers, you can further segment your audience and better understand their behavior.
Remember, tracking your sales is the foundation for any improvement framework, and having a tracking system in place is crucial to your business’s success.
As you likely already know, the sales process involves communication, and it’s important to have multiple opportunities for your customers to buy.
This includes having a funnel with at least two offers for customers to see when they first buy from you. It’s also essential to make sure those offers are easy to find and purchase.
Additionally, you need to have a way of contacting your customers.
Having a contact database is crucial for getting in touch with your most robust leads. To collect contact information, you should ask for it daily, so you can start building your email list.
It’s important to keep in touch with your subscribers on a regular basis.
Trust me, if you don’t, they’re likely to forget about you, with all the noise in the marketplace. People tend to pay attention to the one who gets into their inbox regularly. Now, that doesn’t mean you have to pitch to them every day. You can also provide value and teach them something new.
Just make sure you’re in contact with them every day. If you’re worried about losing people, don’t be. It’s okay if they unsubscribe because they weren’t benefiting you or themselves in the first place.
It’s important to pick the right things to promote to them, things that won’t waste their time. Don’t just email them because you must. You need to have something worth saying every day. And when you make an offer, make sure it’s worth their time. Even if you have someone who wants to partner with you, you need to be able to say no if it’s not the right fit for your list.
Building trust with your subscribers is more important than any potential partner. Always be thinking about what’s best for your subscribers, and you’ll always be in a good position with the right people. And remember, email is still dependable, but don’t rely on it forever. In the long run, you may need to adapt to other forms of communication, but for now, just focus on building a strong relationship with your subscribers.
Before you reach out to the big names in your niche, like the equivalent of Oprah or Tony Robbins, there’s a great way to fill up your guest list with potential partners.
You want to serve and promote them on your show and build relationships with them. You can also interview potential clients and partners to see if you can benefit each other and build your customer base. These are just some of the steps in a marketing framework that you can use to increase your sales and income.
To make sure you’re on track, ask yourself these four questions:
- Do you have a unique selling proposition for your product or service?
- Do you have upsells and cross-sells in your product line?
- Are you building your customer database?
- Are you partnering up with people to benefit another company and build your customer base at the same time?
These questions form a marketing framework that can be used to think through marketing and sales strategies and can help increase sales at any point in time.
If you’re not doing these things, ask yourself why and put yourself in a position to do them.
If you follow this framework and these questions, you’ll be able to maximize your activity and income.
Keep these questions in mind every month and assess your progress. If you have any questions, feel free to ask!
