A true business owner, of any size, has had to deal with lean quarters. Entrepreneurs have long had to figure out a way to make payroll after the loss of a major client, or the collapse of a supplier, or even, a global pandemic.
Business owners are often experts at squeezing out profits to keep their business afloat. But have you ever considered the possibility of making money off of your boring, tedious to-do list?
Let’s explore how we can make that mundane to-do list into a moneymaker.
Is there a way to turn business background tasks into money?
Of course, there is.
The key is to be transparent about what you’re up to. Communication is key, and so is making an exciting event out of a ho-hum occurrence. How to make things exciting? Let your customers know what’s happening behind the scenes.
The more transparent you can be about how you run your business, the more your customers are likely to appreciate your honest approach. And of course, the best way to monetize these tasks and communication? Create a sale, of course!
Why tell your customers that you’ve decided to revamp your website, add a product member area, purge outdated files, freshen up your branding, dump dead leads, and other things that serve as low-yield but necessary tasks?
Here are a few reasons:
The more you communicate with your customers, the more forgiving and understanding they’ll tend to be. So, if, for example, you’re purging your contact list, and you say so, you can avoid the mix-up of removing someone from your list who didn’t want to be removed.
You can get people looking and listening. So, what if your new website design offers almost nothing of value to your customers and followers? Just the simple act of talking about it, and sounding excited, playing up the new features of the site and how your customers can have an improved user experience, is enough to get some heads turning your way.
The more you talk about the actual nitty-gritty of running your company, the more your customers will begin to understand the love and care you put into the work you do for them.
The more times you show up for your customers, the more examples they’ll be able to see of you trying, doing your best, making changes in the hope of improving their experience of doing business with you.
So, all that said, what can you do to actually bring more business during those times when you’re working on functionality, information management and other background tasks?
The formula is simple:
Give customers and followers a heads-up that changes are in the works.
Talk to them about how these changes will hopefully work to improve their experience as an end user of your products and services.
Offer them a preview of any new packages, features or programs that may be coming down the pike.
Give them a timeline of when to expect the new rollouts, and a heads-up on any sales that you plan to run or reduced pricing that you may be offering in the way of bulk discounts and package or bundled deals.
Announce that you’ve completed your latest work phase, reveal any tangible or physical changes or upgrades that you may be offering… and spell out the details of your special offer with call to action and expiration date.
