You put all that work into your lead magnet to build out your email list. Let’s call it what it really is. It’s a gift! You created a high-quality and, hopefully, actionable freebie that anyone can benefit from with only one small string attached (but what doesn’t have strings, right?), an email address.
Now the time has come to market and promote it. After all, you want that dazzling gift you worked so hard to create to find its way to as many inboxes as possible. But there’s a catch of course, you’d probably rather not spend thousands of dollars in ads on Facebook and Google to get more people on your email list.
There’s another way! The power of duplication.
The strategy is simple. Try duplicating your efforts across different social media platforms for a noticeable boost in visibility (and SEO).
For example, if you make a post about your free gift on your Facebook Business page, you can also share that same post on Instagram and LinkedIn. And if you go live on Facebook to talk about your post, why not also do the same on Instagram?
By doing this, you’ll be able to reach more people without having to put in a lot of extra effort. And the more people you reach, the more chances you have of getting them to sign up for your email list and receive your free gift.
Without further ado, here are 25 different places where you can promote your free gift and start building your email list today!
25 Places to Promote Your Free Gift
- Post on Instagram: When posting on Instagram, make sure to include relevant hashtags and tags that will help your post reach a larger audience. You can also use Instagram’s “swipe up” feature in your Instagram stories to direct viewers to your email sign-up page.
- Post on your Facebook Business Page: When posting on Facebook, make sure to include a call-to-action (CTA) that encourages people to sign up for your email list. You can also boost your post to reach a larger audience.
- Post on LinkedIn: When posting on LinkedIn, make sure to target your post to the right audience by using relevant keywords and hashtags. You can also share your post in LinkedIn groups related to your niche.
- Go live on Instagram: When going live on Instagram, make sure to announce your free gift at the beginning of your video and encourage viewers to sign up for your email list. You can also save your live video to your Instagram highlights so that viewers can watch it later.
- Go live on your Facebook Business Page: When going live on Facebook, make sure to share valuable information related to your free gift and include a CTA that encourages viewers to sign up for your email list. You can also interact with viewers in real-time and answer any questions they may have.
- Do a Facebook Story: When doing a Facebook Story, make sure to include engaging visuals and a CTA that directs viewers to your email sign-up page. You can also use Facebook’s “swipe up” feature to make it easy for viewers to access your sign-up page.
- Do a Story on your Facebook Business Page: When doing a Story on your Facebook Business Page, make sure to use engaging visuals and a CTA that encourages viewers to sign up for your email list. You can also use Facebook’s “Story Ads” feature to reach a larger audience.
- Do an Instagram Story: When doing an Instagram Story, make sure to include engaging visuals and a CTA that directs viewers to your email sign-up page. You can also use Instagram’s “swipe up” feature to make it easy for viewers to access your sign-up page.
- Post a Reel on Instagram: When posting a Reel on Instagram, make sure to use engaging visuals and a CTA that encourages viewers to sign up for your email list. You can also use relevant hashtags to reach a larger audience.
- Post a Reel on Facebook: When posting a Reel on Facebook, make sure to use engaging visuals and a CTA that encourages viewers to sign up for your email list. You can also use Facebook’s “Ads Manager” to target your Reel to the right audience.
- Post a Reel on your Facebook Business Page: When posting a Reel on your Facebook Business Page, make sure to use engaging visuals and a CTA that encourages viewers to sign up for your email list. You can also use Facebook’s “Ads Manager” to target your Reel to the right audience.
- Change your cover photo + CTA button on your Facebook Business Page: When changing your cover photo on your Facebook Business Page, make sure to use an eye-catching visual that promotes your free gift. You can also update your CTA button to direct visitors to your email sign-up page.
- Put a call to action to share your email in your weekly newsletter: When sending out your weekly newsletter or ezine, make sure to include a CTA that encourages subscribers to share your email and promote your free gift. You can also include a link to your email sign-up page to make it easy for subscribers to sign up.
- Put a call to action at the end of your blog posts to get your free gift: When writing blog posts, make sure to include a CTA at the end that encourages readers to sign up for your email list and receive your free gift. You can also include a link to your email sign-up page.
- Ask others to share your social media posts about your free gift: When asking others to share your social media posts, make sure to provide them with a clear and compelling message that explains the benefits of your free gift. You can also offer to reciprocate by sharing their posts in return.
- Ask others to email THEIR list about your free gift: When asking others to email their list about your free gift, make sure to provide them with a clear and compelling message that explains the benefits of your free gift. You can also offer to reciprocate by promoting their business or offering them a commission for each sign-up.
- Ask someone to feature you in their Facebook group and offer your free gift: When asking someone to feature you in their Facebook group, make sure to provide them with a clear and compelling message that explains the benefits of your free gift. You can also offer to reciprocate by featuring them in your own group or offering them a commission for each sign-up.
- Ask someone to feature you in their community (i.e. mastermind) as a guest expert and offer your free gift: When asking someone to feature you as a guest expert, make sure to provide them with a clear and compelling message that explains the benefits of your free gift. You can also offer to reciprocate by featuring them as a guest expert in your own community or offering them a commission for each sign-up.
- Ask someone to feature you on their Facebook Business page and offer your free gift: When asking someone to feature you on their Facebook Business page, make sure to provide them with a clear and compelling message that explains the benefits of your free gift. You can also offer to reciprocate by featuring them on your own page or offering them a commission for each sign-up.
- Ask someone to feature you on their Instagram profile and offer your free gift: When asking someone to feature you on their Instagram profile, make sure to provide them with a clear and compelling message that explains the benefits of your free gift. You can also offer to reciprocate by featuring them on your own profile or offering them a commission for each sign-up.
- Collaborate with someone who has a YouTube channel and ask them to feature you in a video where you can offer your free gift to their audience: This will not only help you reach a new audience, but also build relationships with other creators.
- Why not go live on Instagram with a friend or colleague and offer your free gift together? This way, you can cross-promote each other’s business and provide more value to your audience by sharing different perspectives.
- Collaborate with a friend or colleague who has a Facebook Business Page and go live with them, discussing your free gift and how it can help their audience. This will help you reach new potential subscribers and build relationships with other business owners.
- Consider going live with a friend or colleague in their Facebook Group and offer your free gift to their members. This is a great way to reach a highly engaged audience and establish yourself as an expert in your field.
- Guest blogging is an effective way to get exposure for your business and offer your free gift to a new audience: Reach out to a friend or colleague who runs a blog that aligns with your niche and offer to write a valuable post for their readers that includes a call to action to sign up for your free gift.
Promoting your free gift is essential for growing your email list and ultimately, your business. And you absolutely should put that lead magnet to good use as often as possible, preferably, without spending a fortune on ads.
Fortunately, there are plenty of creative, and free, ways to get the word out and reach a wider audience.
By leveraging social media platforms like Facebook, Instagram, and LinkedIn, collaborating with others in your niche, and using various forms of content like live videos and blog posts, you can successfully drive traffic to your opt-in page and attract new subscribers.
Remember, the more value you provide and the more you promote your free gift, the greater the chance of growing your email list and building a loyal audience that will continue to support your business for years to come.
