After you have created your videos, you will need to share them in places where your audience will see them. And, of course, some platforms will produce better results than others. While this can often depend on your specific niche and audience, it can also come down to the platform itself. Simply put, there are certain platforms available that will provide your videos with more exposure.
The mere act of uploading your videos to major platforms like TikTok, YouTube and Facebook doesn’t guarantee your video will get views. Certainly, uploading the video and sharing it is the first (and most important) step, but the upload is only the start.
To be successful, you’ll need to do more than just upload and wait for magical viral sharing to commence, you need to actively promote your videos.
7 Methods To Promote Your Videos
Optimize Your Videos
You want to start this process with a strong foundation, and that means optimize your videos for SEO. To do that, your videos must be based (and created) around keywords, preferably ones you’ve already researched. Unless you have a substantial YouTube following, people will be using the search function to stumble across your content. Make videos people are searching for but that don’t already have hundreds of popular videos to fill the knowledge gap.
Add your main keyword to the title of your videos.
- Write an informative and persuasive description that includes your main and secondary keywords.
- Make sure that you use your keywords as video tags.
- Create an enticing thumbnail for your videos.
- Add the transcript of each of your videos to the video description.
Use Videos In Email Marketing
If you have a list of email subscribers (which you should) then you can let them know when you create and upload a new video. Embed your videos in your website and send your email subscribers there to view your new content.
By adding the word “video” to your email subject line you should experience higher open rates. These days, people prefer to watch a video than they do reading a lot of text. Adding your video thumbnail in the body of your email should also help to increase your click through rates.
Put All Of Your Videos On Your Website
Each time that you create a new video be sure to create a post on your website and embed it there. Go the extra mile and add some keyword optimized text underneath your embedded video. Make sure that your video appears at the top of the page.
Many of your visitors will watch videos that you embed on your site. This will help to reduce your bounce rate and make your visitors stay around for longer. It is easy to embed videos from platforms like YouTube.
Share With Your Social Media Followers
Every time that you create a new video, make posts on your social media profiles telling your followers about this. This can drive a lot of views to your videos, either on your website or the YouTube platform, for example.
What if you don’t have many (or any) social media followers? It doesn’t matter. You need to share across all of your social media accounts, regardless of your subscribers. Consistency and backlinks are highly valued by Google.
Add Social Share Buttons To Your Video Posts
When you embed your videos in your website, make sure that you have social sharing buttons available for your visitors to share your content. If you have a WordPress website, then there are several free plugins available for this.
People like to share video content, so make sure that you provide them with the tools to do this quickly and easily.
Identify Other Video Sharing Sites
There are other websites besides YouTube where you can upload your videos for traffic. Daily Motion and Vimeo are smaller than YouTube, but they do receive millions of visitors a month, so you should upload your videos to these 2 platforms.
Do a Google search to find other video sharing sites by searching for your specific niche or the audience you’re seeking. Check to see what traffic they receive and if your audience hangs out there.
Use Social Ads To Promote Your Videos
Using social ads to boost the reach of your videos can be very cost-effective.
You can easily set maximum ad spends per day of only $5 on Facebook and Instagram, Google or TikTok. This will control your costs while you test your videos to determine which is converting and which isn’t. The built-in ad targeting tools on these social platforms will also help you define your audience.
This ensures that only people in your defined audience will see your video ads but it will also help you split-test your marketing strategies and hyper-target your demographic for future sales.
