You are going to need to ramp up your marketing efforts to scale your online business. Increasing the number of targeted visitors to your website and offers is the name of the game. More prospects and leads are necessary for more revenue.
As you already have a successful online business, you will have used some form of marketing to achieve this. You can continue to use these marketing strategies and scale them up. Using other marketing channels can also help you to generate more leads and sales.
Make Marketing Your Top Priority Because It Should Be Already
Marketing your online business is the most important activity that you need to do if you want to scale it successfully. It needs to be your number one priority. So, you need to create a marketing plan which will enable you to achieve your revenue goals.
Many online business owners do not do enough marketing. They spend a lot of time fulfilling orders and making sure that everything is running properly. When you scale your online business, you need to stop doing this and concentrate on how you are going to grow your business. Additional marketing is the way to achieve growth.
Test And Measure and Repeat, Constantly
We recommend that you test and measure all your marketing campaigns. This is particularly important if you are using a new marketing channel. It is easy for you to test any marketing campaign that you use such as pay per click (PPC), social media ads and so on.
When you start to use many marketing channels, it is essential that you track everything. You need to know where your traffic is coming from, so be sure to utilize tracking URL’s, so you can see how effective your marketing is.
Testing your marketing enables you to adjust if it is necessary. You could make tweaks to your landing pages, for example, to try and increase your conversions. Achieving the highest conversion rates is always something that you want to do.
Scale Up What Works
When you identify your best marketing campaigns, you can scale them up. For example, you may have a PPC campaign that provides really good results. Increasing your spend with this campaign can ramp up your leads and sales. You could add more related keywords to your PPC campaign as well.
If you are experimenting with social media ads and find that something works well, then you should be able to scale this up too. Usually, you will have the ability to extend your reach with social media ads. Just find out what is working for you and do more of it.
Take A Multichannel Approach
Sometimes, online business owners rely on a couple of marketing channels to generate leads and sales. When you are scaling your online business, you need to think “multichannel” with your marketing. This means that you will use more marketing channels to drive more targeted traffic to your online business.
There are so many marketing channels that you can consider. We would always recommend that you participate in content marketing, and you can add other forms of marketing to this such as video marketing, PPC ads, social media ads, native ads and more.
You need to decide which marketing channels are best suited to your online business. It is usually inexpensive to test a paid marketing channel, so take advantage of this.
Marketing Channels For Scaling Your Online Business
You should consider focusing on several marketing channels for your online business when you want to scale it.
Large online businesses tend to rely on several marketing channels for their visitor traffic, and you should consider following their lead. Huge companies know a thing or two about scaling up efficiently.
Content Marketing
You are probably doing content marketing to some extent already with your online business. Effective content marketing is all about publishing value for your target audience on your website and other platforms.
It is important that you make regular posts on your website so that you can keep your visitors coming back for more. You can outsource this work to competent freelance writers. The other advantage of adding unique content to your website on a regular basis is that the search engines like this, and it will help you to achieve higher rankings.
When you add new content to your website, you need to post this (or snippets of it) on your social media profiles. Always encourage the sharing of your content with your followers. They will know people that you don’t, and this can lead to additional website traffic for you.
Publishing new and informative content regularly also helps to establish you as an expert. People like dealing with experts and tend to trust them.
When you develop trust with your audience, you will increase your chances of generating more leads and sales for your online business.
Video Marketing
If you are not currently using video marketing for your online business, then you really need to do this as part of your scaling plan. People prefer to watch videos than read text, and you can get a lot of targeted traffic by uploading videos to YouTube, for example. YouTube is the second-biggest website in the world and gets billions of visitors daily.
It doesn’t matter what hang-ups you have about making videos, you need to get over them and do it. You do not need a lot of expensive equipment to create high quality videos. An HD quality camera and a good USB microphone. Don’t make poor quality videos with inferior equipment, as nobody will want to watch them.
You can create videos about your products and services and add these to your YouTube channel. It is also a good idea to add these to Facebook as videos are very popular on there too. “How to” videos are popular, and you can create these by solving problems that your target audience has.
Show your face on at least one of your videos. This helps to build trust with your audience. They want to know who you are and what you look like. It doesn’t matter if you are embarrassed to do this – it is very important that you do.
Pay Per Click (PPC) Advertising
If you are not using paid advertising now, it is a good way for you to drive traffic to your website without spending a fortune. Google and Microsoft both have good, essentially PPC or PPA (pay per action) programs. One of the best things about PPC traffic is that it is fast – after launching your campaign, you can expect traffic in minutes.
To get the best results from a PPC campaign, you will need to undertake keyword research. Outsource this if you want. You can then use the keywords in your PPC campaigns to drive traffic to landing pages on your website.
