As a business owner, you most likely would rather have more customers and clients than less!
This is why creating a Google Business Profile must be a major part of your online marketing strategy!
By setting up a Google Business Profile, you can make your business more visible online, connect with potential customers and showcase your business on Google’s network of products and services. And the best part? It’s absolutely free and super easy to get started! Don’t know where to begin? No worries, we’ve got you covered! In this quick article, we’ll take you through the essential steps to creating a Google Business Profile, so you can get your business up and running online in no time!
Setting Up Your Google Business Profile
Step 1: Claim and Verify Your Listing
The first step to managing your listing on Google Business Profile is to claim and verify it.
This will give you access to update your profile, respond to customer reviews, post updates, and much more. To claim and verify your profile, you’ll need to provide some basic information about your business, such as your website URL, email address, and phone number.
Go to the Google Business Profile website at google.com/business and click the “Manage Now” button, seen below in orange.
Step 2: Sign in to your Google account. If you don’t have a Google account yet, click the “Create account” button and follow the prompts to create a new account. As a business owner, you absolutely must have a Google Account these days.
Step 3: Once you’re signed in, you’ll need to enter your business information, such as your business name, address, phone number, and website. Be sure to enter accurate and complete information for both your customers and Google Search.
Step 4: After entering your business information, Google will ask you to verify your business. You can choose to verify your business by mail, phone, or email. The verification process usually takes a few days, but it’s important to complete this step to ensure your business is legitimate and to gain access to all the features of Google Business Profile.
Step 5: Once your business is verified, you can customize your profile by adding photos, videos, business hours, and other relevant information. This will help potential customers learn more about your business and what you have to offer.
Step 6: Monitor and manage your profile Now that your Google Business Profile is set up, it’s important to regularly monitor and manage your profile. You can respond to customer reviews, add new photos and information, and see how your business is performing on Google. This will help you stay connected with your customers and improve your online presence.
And that’s it! Following these steps will help you set up your Google Business Profile quickly and easily.
Adding Visuals To Your GBP Will Increase Engagement & Trust
Adding photos and videos to your Google Business Profile is necessary. Sure, it’s technically very optional, but if you’re not going to add visuals, you’re wasting your time.
Photos and videos make your business stand out from the competition and give customers a behind-the-scenes look. Also, they’re just more interesting!
Adding Photos
- To add photos to your Google Business Profile, log in to the dashboard, click on the “Photos” tab and select the “Add Photos” option.
- On the next page, you can either upload photos from your computer, or drag and drop photos from your Google Photos account.
- Once you’ve chosen your photos, you’ll have the option to add a caption and/or location.
- When you’re finished, click “Save” and your photos will appear on your profile.
Adding Videos
- To add videos to your Google Business Profile, log in to the dashboard, click on the “Photos” tab and select the “Add Videos” option.
- On the next page, you can either upload videos from your computer, or drag and drop videos from your YouTube account.
- Once you’ve chosen your videos, you’ll have the option to add a title and/or location.
- When you’re finished, click “Save” and your videos will appear on your profile.
By adding photos and videos to your Google Business Profile, you’ll be able to show potential customers what it’s like to visit your business and increase your chances of being found in search results.
And now that your new Google business profile is set up, it’s time to optimize it. After all, you want to make sure your newest marketing tool lives up to its full potential.
Optimizing Your Google Business Profile
Optimizing your Google Business Profile is critical in order to maximize your online presence. A few strategic tweaks and you’ll reach a wider audience and drive more traffic to your business.
Here are some simple tips on how to optimize your Google Business Profile:
Research the Right Keywords: To get started with keyword optimization, research the right keywords that are relevant to your business. You can use tools like Google’s Keyword Planner to help you identify the best keywords for your business.
Use Strategic Placement: Once you have your list of keywords, it’s time to strategically place them throughout your profile. This means including them in the right places such as titles, headings, descriptions, and structured data.
Optimize Your Profile: When creating your profile, make sure to include all relevant keywords. This includes your business name, products and services, contact information, and more.
Update Regularly: It’s important to update your profile regularly to stay relevant and increase your visibility. When you update your profile, make sure to use relevant keywords throughout.
Monitor Performance: Lastly, monitor your profile’s performance to see which keywords are working and which ones need to be tweaked or changed. This will help you optimize your profile for the best results.
Remember, using the right keywords can help you rank higher in search engine results, attract more customers, and grow your business. So take the time to optimize your Google Business Profile today!
