No business can thrive without customers. With that said, it’s vital that you create a strong rapport with your customers and make them loyal to you and your business. This does not mean simply attracting prospects into making business with you. Instead, this means that you create a strong relationship between yourself and your customer so that they can willingly support your business for a long time.
With that said, here are some ways that you can build a strong relationship with your customers.
The first one is to write effective emails. Do not take this mode of communication with your customers for granted because emails have such an amazing potential to connect with your customers. So, your emails shouldn’t be boring and worthless to your customers.
Use your emails to give value to your customers instead of just telling them to buy something from you again. Try to personalize your emails and send special offers occasionally.
The next way is for you to get to know your customers well. It’s crucial that you don’t make your customers feel like money-making machines. You want them to show them that you genuinely understand their problems and desires, and you sincerely want to help them get rid of the former and satisfy the latter. But you can only do this when you take time to get to know your customers well.
Third, go beyond what your customers expect from your customer service. If you’ve ever tried to call customer service, then you know how tedious and frustrating it can be a lot of times. Don’t be one of those businesses that make people wait for half an hour to talk to someone who can help them. Not only that. If you really want to be successful, pay attention to every single one of your customer’s complaints and feedback. This will definitely make a positive impact on your overall customer relationship.
Finally, make your customers’ loyalty worth it by giving them rewards for it. It’s really up to you how you’re going to reward your most loyal customers so that you can make them feel cared and seen. For example, you can give them special deals or free gifts. You wouldn’t believe how many first-time buyers will want to become loyal customers when they realize how you treat your loyal customers.
5 Tips To Build Up Your Relationships With Your Customers With Social Media
Unless you live under a rock, then you know how social media has taken over our world and lives.
What does this mean for you as a business or career person? Well, if you’re not taking advantage of social media yet, then you’re definitely missing out on a lot of benefits. One of those benefits is building strong customer relationships with more people around the country you live in or even across the globe.
With that said, here are some tips to help you use social media to build strong customer relationships.
1. Always listen to your customers.
2. Maintain Personalized Conversations
Even if you don’t personally know most of your customers, this does not mean that you should let chatbots send them automated replies and messages. You should make sure that you keep your conversations personalized so that your customers feel that you are a real person talking to another human being instead of a faceless company. Even by just adding their first name on your comment reply can go a long way.
3. Don’t Respond Too Late, No Matter How Busy You Are
Make sure that you do not take too long to reply, either. As much as you can, try to respond to your customers within half an hour after they posted or sent their message. This is especially crucial if your customer’s message contains a complaint. If you don’t respond to something they want to resolve as soon as possible, then you’re slowly killing your reputation and relationship with them.
4. Hand Out Rewards
Don’t be afraid to give rewards to your customers because it’s one of the most effective ways to maintain and grow your relationship with them. Give them appreciation by conducting a contest or a giveaway. Anything that they can participate in and be rewarded for can create positive implications.
5. Don’t Sell Aggressively Or Too Frequently
The last thing you want to be on social media is sales-y. It may be ironic, but you should not sell in order to sell. When people find you responding to posts with a link to your digital store, it can really turn them off. You can easily sound like a robot just forcing people to buy stuff from your business.
Always ask yourself whether you’ve added value to your customer’s experience or lives in the last week. If you haven’t, double-down your efforts. After all, this is how you build your reputation, expand your brand, and grow your bank account.
FROM SUCCESSFUL ENTREPRENEUR, ALEX GENADINIK
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Over two hours of valuable experience-based knowledge that will save you time, lost sales, and damage to your reputation.
