Target traffic is the lifeblood of your online business, and when you want to grow, you need as much of it as you can get. In this article, we have some traffic generation ideas that you can use to really ramp up your targeted visitor count.
Investing in traffic is the right thing to do. Without traffic, you will not generate any leads and sales, so never consider money you spend on traffic generation as a “cost” or “expense”. This is a very negative way to look at things. You know that you need to significantly increase your traffic if you want to be successful with your scaling.
Content Marketing
You cannot do enough content marketing. Whatever you are doing now, you need to ramp it up and do more. Getting the word out about your online business with content marketing is a great way to generate targeted traffic.
When you publish content, it will be around for a long time. Unlike advertising, which disappears when you stop paying for it, your content on your website and other platforms continues to work hard for you. Take advantage of all forms of content marketing for your online business.
Search Engine Optimization (SEO)
Consider SEO as a longer term strategy. When you create your content for your website, make sure that it is optimized for SEO. Use the keywords that you would like to rank for on Google and the other search engines in your titles, body text and meta descriptions. SEO optimizes the images and other media that you use in your content as well.
The other thing that you need to do is to create backlinks for your web pages. These are links from other websites, and you need to get the highest quality links that you can. You can outsource this task to a competent freelancer.
SEO is a huge subject and beyond the scope of this article. It is always worth doing SEO as appearing on the first page of Google for popular search terms is likely to drive hordes of targeted traffic to your website. Good SEO always starts with solid keyword research.
Video Marketing
We highly recommend that you participate in video marketing. Videos are extremely popular and a great way to drive targeted traffic to your online business. YouTube is the world’s second-largest website behind Google. Videos are very popular on Facebook as well, particularly Facebook Live.
It takes time and effort to create good videos, which is why a lot of online business owners don’t do it. Videos are essential these days, and you should have them on your website as well as your YouTube channel and on your Facebook profile.
Paid Advertising
Free traffic generation methods like content marketing are great, but they can take time to generate traffic for you. The advantage of paid advertising is that you can normally get results very fast.
One of the most effective forms of paid advertising is pay per click (PPC), that you can purchase from Google and Microsoft. You will use keywords to display ads on the first page of Google, Bing and Yahoo. When someone clicks on your ad and ends up at your website, you will pay a small charge.
Another form of paid advertising that could work for your online business is social media ads. Here you can utilize the power of Facebook, Instagram, LinkedIn, Twitter and so on to spread the word about your online business to your target audience.
3 Quick Automated Techniques That Can Help Any Business Grow
If you have manual processes involved in your current online business, then there are automation techniques that you can use to help you scale. Remember, the main (and most important) goal is to remove yourself from the daily running of your business. You’re not walking away or retiring. You’re simply letting go of the tedious and monotonous tasks that waste your valuable time.
Your job going forward will be future planning, growth and management.
Tailored Code Work
Although there are a lot of automation tools for online businesses available, something “off the shelf” may not be a perfect fit for you. If there is a manual process involved that you have created, then you may need to find a good developer to create the necessary code to automate the manual processes.
If you do not know any good software developers, then you can find some on websites like Upwork.com. You will need to create a specification for the work that needs to be done to automate any manual processes. The software developer will require all the details here, and you need to be prepared to let them have this.
You may be concerned that a software developer could steal your ideas at this point. If this is the case, tell them that they will have to sign a non-disclosure agreement (NDA) which will result in severe financial penalties if they use your ideas or pass them on to anyone else. Experienced software developers will have no problem with signing an NDA.
Communicate regularly with your software developer to follow up on progress and to answer any questions they may have. Even the best coders can misinterpret an instruction from time to time, so tell your developer that you would like to test what they have created as soon as possible.
There can be a lot involved in providing custom automation for your online business, and you may have to invest a lot of money into this. But if it can release you from being an integral part of the business, then it is worth every cent.
Automated Sales Funnels
When a prospect comes across your online business, do you have an automated sales funnel in place that takes them on a journey? If you don’t then you certainly need this. The first thing that your sales funnel needs to do is to capture their email address and add them to your email list.
Only a few people will buy what you have to offer the first time they visit your sales funnel, so you need a way of staying in touch with them after they leave. So provide an incentive free that they cannot refuse in exchange for their email address.
Then your funnel needs to expose the visitor to your “front end” offer. This low-priced product with a lot of value. If they make a purchase, then you know that they are serious. The rest of your sales funnel will offer other products and service that are higher in price. You can easily create high converting sales funnels using a service like ClickFunnels.
Email Autoresponder
An email autoresponder service is necessary for the building of your email list and the automatic sending of a sequence of emails. You can also send a “broadcast” email to your list whenever you want to.
You can create an email sequence for a specific number of days or even weeks and months and preload these into your autoresponder service. Each time a new person joins your email list, they will receive these emails automatically.
