Step 8 is all about “Getting Active on Social Media” to increase your visibility and authority in your industry.
Many small business owners struggle with choosing the right social media platform for their business, which can lead to them never getting started with social media at all.
To combat this, it’s recommended that you choose one platform to focus on for 60 days and see what happens.
Before choosing a platform, it’s important to consider your ideal client’s demographics, such as sex, age, and geography, to ensure that you’re reaching them where they’re most active.
The top 5 social media platforms to consider are Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Facebook is the most popular social media platform and is likely to have an audience for just about any business.
However, if you don’t enjoy using Facebook, it’s not recommended that you use it as it will likely lead to frustration and overwhelm.
When creating social media posts, make sure they have a scroll-stopping picture and are short, simple, easy to digest, relatable, and trigger emotion.
It’s also important to mix up your posts with quotes, questions, and tips, and to include a call-to-action in each post.
If you’re looking to create videos, Lumen5 is a great tool to use. You can input the URL of your blog post and it will generate a video for you, which you can tweak to your liking.
Your assignment for this step is to choose a social media platform to get started on and begin creating shareable social media posts.
Remember to focus on creating content that will resonate with your ideal client and to stay consistent with your posting schedule.
Here are some general recommendations for which social media platforms may be best suited for certain types of expertise or coaches:
This platform is great for coaches who specialize in relationship coaching, wellness coaching, or coaching related to personal growth and development.
It’s also good for those who have a local business and want to target people in their area.
This platform is perfect for coaches who are in the health and fitness industry, as well as those who work in beauty, fashion, and design.
It’s also great for coaches who want to showcase their personality and connect with their audience on a more personal level.
This platform is ideal for coaches who want to share quick tips and insights with their audience.
It’s also great for coaches who want to build their brand and connect with other thought leaders in their industry.
This platform is best for coaches who focus on business coaching, executive coaching, or career coaching.
It’s also great for coaches who want to establish themselves as thought leaders in their industry and connect with other professionals in their field.
This platform is perfect for coaches who have a visual aspect to their business, such as those who work in design, fashion, or home decor.
It’s also great for coaches who want to share infographics or other visually appealing content.
Social Media Best Practices For Coaches (and Anyone, Really)
- Quality over quantity: It’s important to focus on creating high-quality content on social media rather than trying to post frequently. You don’t want to sacrifice the quality of your content just to meet a posting quota.
- Engage with your audience: Don’t just post content and walk away. Engage with your followers, respond to comments and messages, and build relationships with them. This will help you establish trust and credibility with your audience.
- Utilize hashtags: Hashtags can help you reach a wider audience on social media. Use relevant hashtags in your posts to increase visibility and attract new followers.
- Stay up to date: Social media is constantly evolving, so it’s important to stay up to date with the latest trends and features. This will help you stay ahead of the curve and keep your content fresh and relevant.
- Track your metrics: Use analytics tools to track your social media metrics such as engagement, reach, and follower growth. This will help you understand what’s working and what’s not, and adjust your strategy accordingly.
By following these additional tips, you can make the most out of your social media efforts and establish yourself as a trusted and in-demand expert.
Next Up: Step 9
Almost done! You have one more step to go and you can do it. The final step is all about taking everything you know, developing an iron-clad plan for your success and seeing it through. You got this!
