There are plenty of different ways that you can make money online. Some of these methods are more profitable than others are. One thing that you can do to make money that’s fairly easy to get started in is to create unboxing videos for affiliate profits.
You don’t need any experience and there’s little cost involved. You only need two things: a good recording camera (even your smart phone will work) and a bit of money to buy your first product(s).
What Are Unboxing Videos?
When companies present a product to the world, they pull out all the stops. They show off the product in the best light possible and point out all the wonderful features. These companies won’t make any mention of anything about the product that doesn’t exactly go according to plan.
Their goal is to get you to buy the product – not see any of the possible flaws or frustrations that might come from buying it. But as everyone knows, every product can have a downside to it – something about it that might sway your decision whether you’ll buy it.
And you need to know both sides of the story. Unboxing videos gives the public the truth about a product without trying to present it in the best light. You’ll get to see both the pros and the cons of a product, rather than just the perks.
These videos have become immensely popular, with many of them receiving millions of views. In an unboxing video, the person behind the video will take an unopened product out of the shipping box and open it up.
He’ll take the product out of the original box – hence the term unboxing. As the product is unpacked, the presenter will begin to talk about it. The length of the video will depend on who is doing the video and the product that they’re presenting.
The more details the product has, the longer the video usually is. Consumers already know that no product is 100% perfect, but by watching unboxing, they can have the ability to see the product in its “as is” state rather than the glamorized version in commercials.
They’ll be able to see exactly what the product is and can or can’t do. There’s a sense of excitement when a package is opened, as viewers anticipate watching information unfold about the product.
When someone behind the unboxing video takes the product out of the box, they’ll often describe the size of the product and consumers can see how big it actually is. They’ll showcase the different features of the products and viewers can see how easy (or not) these features are to use.
It’s one thing for a consumer to hear about a product and then to see the product in some online store, but it’s quite another for him to be able to witness the product in use. By watching a video about a certain product, a consumer can get a better feel for it and see if it’s something that he’d really like to get.
This “check it before you buy it” is why consumers search for videos about products. Their searches are one of the reasons that unboxing videos are so popular. Because seeing is believing.
They also want to know more about the product because they have little knowledge about it and they want to know how it’s going to help them. By creating unboxing videos, you can show consumers the benefits of a product, the durability and how easy the product is for them to use.
The best part of unboxing videos is that they’re off the cuff. You aren’t listening to a planned script – you’re hearing that consumer’s first impression as it unfolds, and that is valuable.
Niches That Work Well for Unboxing Profits
One of the most popular niches in unboxing videos is toys. Many of the people who upload unboxing videos about toys can quickly garner a multitude of views and will find that their subscriber list grows rapidly.
There are plenty of good reasons behind the popularity of the toy videos you see. One reason is that parents like looking at the videos to learn more about the toys that they plan to buy for their children.
Another reason that these are popular is because children like to watch the videos. It makes them feel like they’re opening gifts. The more engaging a presenter is, the more popular the video is with little ones.
Depending on how popular the toy itself is, that can also drive the popularity of the toy video up. For example, some Disney related products that have movie tie-ins have been extremely popular.
Survival gear is another popular niche with unboxing because many of the items used in survival are items that people need in everyday life. In these videos, you’ll see people talk about products that can be used to survive natural or man-made disasters.
These boxes can contain things like bug out bags or the items that go in them. Some of these items might be flashlights, first aid kits, Mylar blankets and more. The videos are also used to show off the durability of a product – such as how it can sustain being tossed to the ground and still not break.
Survival gear unboxing videos are popular because people want to be prepared, and the reviewer can also provide usage tips about the product. Being able to see how the products that they need are used contributes to their popularity.
Any items associated with survival make good unboxing videos that are easy to make, because you can not only focus on the product, but on why the consumer needs the item and how to best put it to use in an emergency situation.
There are some unboxing channels dedicated to nothing but MRE unboxing videos. These are meals ready to eat – military meals, and the unboxers will not only open it and lay everything out for the viewer to see, but they’ll taste it and give feedback, too.
Technology is a highly profitable niche with unboxing videos. People want to be the first to see and experience how the gadget is going to impact their lives. They want to know all the features and see it in action.
Another reason these videos are so popular is because there’s a high demand for the latest technology – especially thing like iPhones, iPads, tablets, laptops and gaming consoles.
Unboxing furniture associated with some technology niches is also popular. For example, gaming chairs are a popular unboxing topic that can go under the category of technology – since it’s related to using it with a gaming console.
Beauty is a booming unboxing category. These products can be items that you purchase yourself and review, but what some unboxing videos do is they show products that they received as sample products.
The amount of products that you receive will depend on the brand. The more popular the unboxing video channel is, the more items you are likely to receive at no cost to you. In the beauty niche, the items can be narrowed down by specific categories to make them more targeted.
For example, instead of focusing on all products dealing with beauty items, you can choose to narrow it down to nails or hair products. Within the niche, both of these are highly popular.
Among the more popular items that are presented in the videos are hair products. This includes things like hair spray, gel and hair styling products such as wands. Skin protection can also be part of the beauty niche. These are things like sunscreen and sunglasses and makeup that protects skin.
You’ll find videos that show items like eye shadow and eyeliner, mascara and fake eyelashes. Anything related to that can be grouped with it. For example, if you target makeup, you can also include makeup removal creams or lotions.
Fashion is a popular niche, too. Girls will get new outfits and accessories like jewelry and shoes to show them off in unboxing videos for other consumers to see.
How to Create Your Own Unboxing Video Business
Creating an unboxing video business can be extremely rewarding. Not only will you get to test some great products, but you can also earn a lot of money if you put the effort into making the business successful.
The first thing that you want to do is to pick a niche that’s profitable. If you choose something that’s not popular, it won’t matter how hard you work. It won’t take off. There needs to be a demand for whatever item it is that you’re presenting.
All you have to do is to look at the various categories to see what’s popular and what’s not. For example, office products can be popular. This would include things like chairs, printers, scanners, fax machines and more.
However, the niche for office products isn’t one of the top ten most popular niches. So when it goes up against a niche like toys or beauty, it’s not going to fare as well. However, if you had a niche in electronics or technology, then you could feasibly have an unboxing video that covered the latest printer, scanner or fax machine.
If you did unboxing videos that talked about furniture, then you could have one that featured an office chair lumped in with your other furniture videos. When your unboxing video is ready, you want to upload it to YouTube.
Many of these unboxing videos bring in profits through the ad revenue that they generate. And these can often be large sums of money. Some unboxing video channels are bringing in millions of dollars in profit for the presenters annually.
Keep in mind, though, that in order for your ad revenue to grow, there can be certain conditions that have to be met. You might have to reach a certain number of views, and you earn ad revenue that way.
It could be that you earn for every 1,000 viewers, so you’d have to reach that point before you started seeing any money from the video. In some cases with the videos, the stipulation states that the consumer has to watch the video to a certain time in the video.
If the consumer closes down the video too soon, you might not earn ad revenue because the consumer won’t have had the chance to actually see the ad, which is the whole purpose of the advertisers.
If the advertisers aren’t achieving their purpose of converting a viewer into a buying customer, you’re going to miss out as well. So you want to make sure that the viewers stick with the video to the end or as long as it takes to earn the revenue.
This is why making your videos enthusiastic, witty or humorous is so important. Another thing that you want to do is a text review of the product on your blog. You want to link that text review to your video on Amazon and embed the video there.
There are people who still won’t watch a video. Or they’ll watch just a portion of it – and you want a chance for them to be able to learn about the product by reading the information.
Linking it from your blog to Amazon gives people another opportunity to learn about the product. Review text also helps you with search engine rankings, and it’s one more opportunity for your video to get a view and your affiliate link to see a click-through.
Tips for Making Your Unboxing Video Addictive
If you’ve watched videos, then you know that not all them are equal. In fact, there are plenty of silly videos out there. There are also some videos that don’t get many (if any) viewers and few (if any) comments or subscribers.
Some reason for that could be a lack of marketing savvy. But there’s another reason that some unboxing videos struggle. They’re boring. And no one wants to watch a boring video – even if it’s showcasing a product.
The key factor in making an unboxing video that rises to the top is you. It’s your personality, your charm and your ability to connect with the viewers. If the viewers think that your video is boring, they’re not going to watch it.
If they don’t like the way that the products are presented, they won’t watch it. You have to be able to find the connection with your audience. Once you tap into that, you can easily grow a ton of videos that bring you in plenty of profits.
There are several ways that you can create videos that people just can’t turn away from. One of these ways is by having enthusiasm. If you don’t show any enjoyment or interest in the product that you’re presenting, then you certainly can’t expect to create interest for it in anyone else.
Be real in your enthusiasm. If you go over the top, it will make you look too hyped up – like you’re trying too hard. Everyone likes opening a package – especially if it’s something that they want.
Tap into that inner excitement and let it show in the videos that you share with the world. You have to make sure that you have good filming quality when you’re creating the video.
Poor video quality turns people away. This would be things like not having enough lighting. No one wants to try to figure out what they’re looking at because they can’t see it.
You also don’t want to have so much light that there’s an annoying glare. People need to be able to clearly see what you’re showing them. Don’t have anything in the video that’s distracting.
This might be something like sitting in front of a window. If there is any action behind you, it will take away from the focus of the product. Always double-check your videos before you upload them for anything that might distract viewers.
You need to make sure that the sound quality is good. If it’s too low, no one can hear what you’re saying. Speak clearly and enunciate your words. You also want to make sure that there’s no background noise.
This might be something like a dog barking or a too-loud dishwasher. Not only can the sound of a dog barking drown out the sound of your voice, but it’s distracting. You want to make sure that there won’t be any telephones ringing in the background or noise from a television or other people.
You also want to make sure that you’re not doing anything distracting, such as chewing gum or repeating a sound or word too frequently. An example of this is constantly saying, “like” or “super excited” or “Um.”
What can happen with that issue is that people will focus on those words or sounds instead of what you’re saying about the product. Always be honest when you’re doing an unboxing video.
If the product disappoints you, then say so. If it fails to live up to your expectations, let the viewers know. You want to be honest – even if you received the product in exchange for an unboxing review.
If you’re not honest, then viewers who get the product and experience problems will know that you can’t be trusted, and you’ll lose credibility. You’re there for your viewers, not for the product manufacturers.
When you create unboxing videos, don’t make one or two and then disappear. You need to post frequently in order to build up your view count and grow your subscriber list. The more often that you post, the higher the odds are that you can build a long-lasting presence that brings in the kind of profits that you want to earn.
