Facebook is an incredibly powerful tool for social media marketing that gives its users access to gigantic audiences that can be closely targeted by their demographics, their interests, and hobbies or even their careers.
When you combine this with a well-made video, you only amplify the potential benefits. We’re going to look at how you can use video marketing to produce some really amazing results on Facebook. Afterward, we’ll discuss the several ways you can reuse those same videos in other profitable ways.
Facebook Ads with Video
Facebook allows you to create a number of different types of advert, which each have different features. In this case, what we’re interested in is a type called the ‘Facebook Page Video Post’.
What this essentially means, is that your followers will see your video as a post that you uploaded to your Facebook page. It’s necessary to make this a paid advert (rather than just a post) as Facebook posts will organically only reach about 2% of your audience normally.
How Facebook Ads Work
Facebook ads provide you with a number of awesome benefits that work incredibly well in addition to the inherent advantages of video.
For starters, Facebook ads allow you to work on a PPC basis. What this means is that you only pay when someone clicks on your video and watches it. From the perspective of an advertiser, this is great news because it means you won’t pay for your adverts if they aren’t successful. If no one sees your ad, then you don’t pay anything!
What’s more, Facebook allows you to ‘bid’ for how much you want to pay for each view and lets you set a maximum budget. That makes this a very flexible platform for video marketing, seeing as it works with any advertising spend.
Perhaps the best feature of Facebook video ads of all, though, is that they let you precisely target specific audiences. This means for instance that you can create a scenario where only your prospective demographic sees your ads.
So say you were trying to sell a mobile app, aimed at bodybuilders. With Facebook, you could ensure only people in their 20s-30s, with bodybuilding listed as a hobby, would see the video. What’s more, you could target only mobile users. Then you’d show them a video that looked well-made and professional and that made your app sound amazing.
Another awesome feature with Facebook is objectives. Here, you don’t get charged per click, but instead based on how effective your ads are in achieving specific goals. In this case, you can create a situation where your ads only cost you when someone actually installs the app!
Other Promotional Uses For The Same Video(s)
If you’re a business with an online presence, then video production is something you should very much consider. There are tons of great uses for a well-edited video with high production values and if you create something that looks professional and that pulls at the right emotional strings then this can in fact elevate your brand to whole new levels.
This you already know because you already created a video for marketing purposes which you ran on the Facebook platform. But why stop at Facebook? You can reuse that same video and grow your brand awareness across multiple channels simultaneously.
Proudly Put Your Video On Your Homepage
A video on your company’s homepage can often provide the perfect tool for describing what it is you do/sell and for engaging your audience. The most important thing for any company to think about with a homepage is whether it effectively communicates what the business is about. If you can do this with the same video you created for Facebook, then you will prevent people from leaving your page, and you will stand a much better chance of making a sale early without the expense of creating a new video.
Post It To Your Vlog
Content marketing is generally considered to be one of the very best tools for promoting a website (and it is). Not only does this give you plenty of opportunity to create in-roads to your site, but it also gives you the chance to increase your authority.
Having a vlog (video blog) on YouTube will allow you to develop fans and followers and to increase your exposure thereby drastically on the net. Of course, creating consistent video content is time-consuming and expensive. But, if you already have a video from your Facebook marketing campaigns that you can edit, alter, or simply post as a business overview (think along the lines of a movie trailer), you save time and money.
Create An Advert
You can also use that same Facebook video to create an advert. Post it to all other social media sites, and even consider using it in content-based campaigns through Taboola. You’ll expand your audience, grow your subscribers, snag new leads and all without spending time and money creating a new video ad.
Sales Video
Have you ever been to one of those landing pages that are designed entirely to sell a product, such as a course or an e-book? These sites will often utilize a video explaining the merits of the product and telling the creator’s story, and they can be a highly engaging way to sell.
In digital marketing these are known as video sales letters (VSL) and they’re highly effective. Actually, they have the highest conversion rate of all forms of digital sales types.
Instructional/How-To
Another option is to turn that same video into an instructional video for your product. This has the double benefit of being useful to promote your product to an audience that may not have heard of it, and at the same time enhancing the experience for those customers that have already bought your product or hired your service.
Turn It Into Snippets For TikTok
Let’s say that a video for Facebook is a few minutes long. Of course, your video ad would only show a shortened version of it unless the potential customer clicks to watch it all. You can take that 2-minute video ad and slice it into eight 15-second snippets, each representing a specific feature or strength of your product. Now you turn them into TikToks by removing any professional-quality with a little filtering and audio augmentation. Congrats, you just created 8 TikToks from one Facebook video ad.
Of course, there are many more options too, so give yourself permission to be imaginative and explore other possibilities to maximize your Facebook video.
