3 Reasons You Should Be Hosting Facebook Live Events
A lot of businesses are now experiencing great results by using the Facebook Live platform. They’re wisely taking advantage of the power of video marketing to get their message across to Facebook users. There are numerous benefits for businesses when using the Facebook Live platform, but we’re going to cover the most important three.
It’s possible for you to reach the largest social audience in the world when you use Facebook Live. No other social platform comes anywhere close to Facebook in terms of the number of users that they have. Facebook users log into their accounts most days and usually spend at least 10 minutes on the platform.
You can Interact with Your Audience, Which Develops Trust and Creates a Relationship
One of the most exciting features of Facebook Live is that you can interact with your audience. There is a very limited degree of interaction available with a prerecorded video or a standard text and image post on Facebook Postal when you have a Facebook Live event you can communicate with your audience in real time.
People like to know that their voice is being heard and when they receive almost instant responses to their comments during a Facebook Live event, they will feel that you are taking their opinions seriously. Facebook Live interaction is a great way for you to build trust with your audience.
To be successful in business, you need to develop KLT with your audience. This stands for know, like and trust. Facebook Live is one of the ways that you can do this, as your audience will see you, and you can respond to them almost immediately.
If you use Facebook Live properly, then you can easily build up your KLT very quickly. This is not easy to achieve with ordinary text and image posts on Facebook, prerecorded videos. With a good Facebook Live session, you can make your audience feel like they are having a one to one meeting with you.
You Can Promote the Recording of Your Facebook Live Afterward
After you have finished your live event, Facebook will save a recording of it and automatically post it to your Facebook page. This provides you with the opportunity to promote your recording to people who could not attend the live event.
Facebook will provide you with a link to your recorded event that you can share with other Facebook users as well as other social platforms such as LinkedIn, Twitter, Instagram and so on. If you have an email list, you can send out an email to your subscribers letting them know that you have just finished recording a great live event. Be sure to include the link to your event in the email.
You’ll Have Access to Some Very Helpful Analytics
It is essential that you know what is working and what isn’t with any form of digital marketing. Facebook has a very good range of analytics that will tell you how well your Facebook Live events are doing.
You can see how many viewers you had to your life event and what the peak numbers were. You can also see or the reactions for your live event. This includes the number of comments that you received, the number of shares of your live event and other useful reaction metrics. The analytics will even show you the total reach of your event.
How To Best Prepare For Your First Facebook Live Event
If you want to host the best possible Facebook Live event (and you do), you’ll need to do some basic planning and preparation beforehand.
Get Your Lighting Right
When Facebook users attend a live event, they want to see the face of the person that is hosting the event clearly. If this is not the case, then they are very likely to leave the event quickly. Unfortunately, there are lots of Facebook Live events where the lighting was clearly wrong and this has spoiled the whole presentation.
One of the most common mistakes that people make with lighting is that they face a window in their home or office when sunlight is streaming in. This tends to create a lot of glare, which could make the image of the host very unclear. A better approach is to sit with your back to a window with streaming sunlight, as this will tend to create a high quality video image.
If you are not recording your Facebook Live event during the day, then you may need to invest in some special lighting which will produce the highest quality video image. Quite often, the lighting that exists in homes and offices is not up to the job.
Make Sure Your Environment Isn’t Cluttered
You need to check the background of your environment. If this is full of clutter, then this can be a serious distraction for your audience. A large clock in the background can force your viewers to look at it instead of you, for example.
Always bear in mind that you are trying to present a professional image of your business with all of your Facebook Live events. Nobody is going to be impressed if you record your live events against a background of clutter.
Make sure that other people do not interrupt your Facebook Live recording. There is no reason why you shouldn’t record your event at home, but it will be very distracting if your children or one of your pets suddenly makes an appearance. This will probably give your audience a laugh, and it is OK one time, but you don’t want this to happen more than once. Do your best to prevent it happening at all.
Test Your Internet Connection
A lot of businesses these days use a WiFi router for their Internet connection. This is fine, but you need to ensure that you have the strongest possible signal before you go live. If the Internet drops out during your event, then this will come across as completely unprofessional. If you are unsure that your WiFi signal is strong enough, then use a direct LAN or cable connection.
Practice Your Facebook Live Event Recording
There is a feature within Facebook Live where you can create practice recordings before you actually go live. If you are new to recording live events, we strongly recommend that you take advantage of this. You can play this back to see what you did right and what you did wrong.
Another advantage of using a practice video is that you can check to see if there are any distractions and if the lighting is just right for your recording. If you find any problems, then you can put these right before you go live.
